Baker is an excellent example of a company maintaining green principles, but lacking marketing materials that reflect the modern "green" philosophy.
Baker has been green since its inception, back in 1931, but their message was being lost. When they contacted us, the goal was for Media Contour to update their marketing message, letting end consumers know what businesses had long understood.
The challenge was maintaining the original branding, while managing to "grow" Baker as the "new green" company in the neighborhood. Our planning and strategy processes were central to this design and growth process.
The new design integrated consumer-friendly aspects and targeted end consumers, as well as Baker's traditional B2B clientele. Using a combination of cutting-edge technology, Media Contour was able to spruce up Baker's image, while maintaining their green branding. Of course, we also brought them onboard with modern SEO techniques, ensuring future growth.
Here, you'll find just how we helped Baker grow:
- Refreshed logo
- Marketing collateral redesigned to a greener and brighter look and feel (tri-fold, fact sheets)
- Trade Show collateral: booth, nylon bags, fact sheets
- Company dressing: Uniforms, truck panels