Published on January 20th, 2012 by Daniel
Sam Walton of Sam’s Club and Wal-Mart is noted for saying to his executives “If you need any question answered, go to a store and ask our customers.” The idea of crowdsourcing is quite similar; bringing your clients, experts and fans of your company into the fold to assist your company in creating something palatable for your target audience. Many companies have used this method to gather ideas for their marketing and branding campaigns for a few years now. Doritos has become notorious for their crowdsourcing techniques to create their Super Bowl commercials. Recently, Harley Davidson has shifted almost their entire marketing campaign to their fans who they now rely upon to create the ideas behind their marketing campaigns.
Crowdsourcing is a great way to tackle a project or problem that you may not have the talent pool or skill set to accomplish. It can also be good as a form of surveying tool to see what your target audiences or markets like and dislike. Before your company dives head first into the crowdsourcing game however, lets go over a few basic parameters on how crowdsourcing works:
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Published on November 9th, 2011 by Daniel
This article is meant to be an elementary glimpse into the world of online marketing; there are many avenues to explore in the realm of marketing on the Internet, but one of the biggies is SEO. Below you will find some of the basic tactics and tricks anyone can do to immediately help with their sites Page Rank (the placement of your site in Google searches). Read More
Published on November 4th, 2011 by Daniel
Media Contour Launches ShinerGroup.com To Help Struggling Contractors
Los Angeles, Calif.- Contractors looking for new solutions for managing their finances and improve profitability in this sluggish economy can find help, seminars and trusted literature at The ShinerGroup’s new website, shinergroup.com. Los Angeles web design firm, Media Contour assisted The ShinerGroup with their desire to develop a site that allowed them to provide news to their clients quickly and efficiently.
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Published on November 2nd, 2011 by Daniel
LOS ANGELES, Calif.- Los Angeles based design and marketing firm Media Contour was presented with the American Graphic Design Award from GD USA magazine for their contributions to the marketing efforts of Deadlines.com, Artisthead and Advanced Swiss Precision. These awards were bestowed upon the Media Contour team for their logo designs for Artisthead and Advanced Swiss Precision; their overall design of the deadlines.com webpage was honored by the magazine as well. Read More
Published on October 27th, 2011 by Daniel
Today we welcome a new member to our team: meet Bryce Widelitz!
Hailing from West Los Angeles, Bryce steps onto the scene at Media Contour as our new Account Executive and brings with him a knack for detail and an entrepreneurial spirit. While studying Finance at The University of Arizona, Bryce co-founded designyourdorm.com which garnered major press attention from the press including Tech Crunch, The LA Times, Lifehacker, and The Washington Post. Bryce steps on board the team with experience in owning and running a website and knows the troughs and peaks of managing a successful website — an indispensable asset for our current and future clients. As a small business owner, Bryce fostered the success of his site by creating and maintaining a sterling rapport with his clients and a commitment to seeing things through to the end. On his off-time, you may find Bryce competing on the baseball field or DJing at one of your favorite clubs in West LA. Bryce may be reached online at bryce@mediacontour.com.
Published on October 12th, 2011 by Daniel
Content used to be king around the Internet, but nowadays context is the new sheriff in town. When writing something for an audience, it’s good to be an expert in the particular field, as a matter of fact many times it is imperative. Marketing Consultant Paul Tobey uses this diagram and explanation to describe the difference between content and context:
“Above you’ll notice that inside the bowl is some water and that water represents the content of the bowl. Your content is your experience and knowledge that you will share with your audiences. You’ll also notice that if your bowl springs even the tiniest of leaks, what happens to all your content? It leaks out – all of it.
So, what is more important that the content? Read More
Published on October 12th, 2011 by Daniel
On Monday, October 10, Our good friends (and neighbors) got together for a little meet and greet sponsored by the folks over at Yelp at The Atwater Crossing eatery in Atwater Village. It was great to see our little Los Angeles web design team meet and mingle with the beest of them. Here are some photos of the gang doing what we do second best (next to providing top notch branding and design services of course!)
Published on October 6th, 2011 by Daniel
My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? Read More
Published on September 27th, 2011 by Daniel
For those who didn’t hear, Google released their new future project: The Google Wallet. Google Wallet will allow users to purchase their various needs and sundries at their favorite stores using their cell phone connected to their bank account. Already in use in other countries, the launch of the Google Wallet is Americas first step towards creating a point-of-sale network that implements a new form of technology called NFC, or “near-field communication”.
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Published on September 12th, 2011 by Daniel
Last time we spoke, I explained the reasons why you shouldn’t hire and intern to handle your social media. I explained to you how foolhearted it is to trust your whole online identity to someone who has little to no financial interest in your company. That doesn’t mean you shouldn’t have an intern work with your social media. Quite the contrary. A student intern is well poised to learn about the field of social media and most likely is into social media more than a good percentage of your coworkers.
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