Media Contour is a multi-disciplined design studio that works and writes about issues, trends and strategies that affect businesses and the design industry. Our goal is to deliver cutting edge, usable information that will ultimately add to your online success.
Published on July 14th, 2011 by Daniel
You want to create a place online for your customers and clients to get together…
So you’ve set up a plethora of social media platforms online. You’ve got a Facebook, a Twitter, and you’ve created a blog. Now what? How do you let people know you exist here? Here are a few tactics to get your going and how to maintain (and build upon those relationships).
Start with your email lists.
You have been collecting emails, haven’t you? If not, start. You can add your customers this way by offering a newsletter with coupons, special rates or community happenings. Anyone you do business with, send them an email too. Initiate friends, family and the shop next to you too. Just get a small base to start, 25-50 followers is a number any business worth its salt can achieve with relative ease.
Drum up word of mouth.
Tell your customers to join. Drum up some noise around the water cooler amongst your employees. Sometimes, as also noted above sometimes you need to grease the wheel a little bit. Create an incentive for your already added friends to gather you friends. Depending on your service and trade, good idea may be to offer a discount or gift certificate to all of your friends once you hit a desired number (Maybe 5 times the number of friends you could get with your initial friend hunt).
Someone very smart with Social Networking once told me: “You were given 2 ears and 1 mouth, use them proportionately.” Social media is about engaging with your friends not pitching them. Ask questions; answer questions; reply to comments. In essence, make your business a person and use social media the way that a person would use social media if it had nothing to sell. Make your business the type of person that gets invited to all the parties.Tell interesting stories, give things away, share content from other users and sites. Try not to pitch your wares, if you do, make it a soft sell. What are your company’s employee’s interests? Share those too. Upload pictures from the last event you had. Whatever it is you post, it is a good rule of thumb to listen twice as much as you speak. This is where you get to be friends with your customers. Be a good friend!
A word of caution.
Managing your social media platforms can become a daunting and time-consuming operation. Not to mention the addictive time-sucking properties social media has on us already. Identify how large of a social media campaign you need. A larger campaign requires more time, don’t expect to be able to manage your social media in-between other tasks. Be sure and budget your time accordingly. Within that time you should spend about 2/3 of it reading posts, replies, and finding content and the other third posting content, retweeting/reposting, and sending replies and personal messages.
We’d love to have a chat on any ideas or thoughts you have on this article or getting more attention to your social media accounts. Leave us a comment or drop us and email here.