Archive for the ‘Online Marketing’ Category
Friday, January 20th, 20121 Comment »
Sam Walton of Sam’s Club and Wal-Mart is noted for saying to his executives “If you need any question answered, go to a store and ask our customers.” The idea of crowdsourcing is quite similar; bringing your clients, experts and fans of your company into the fold to assist your company in creating something palatable for your target audience. Many companies have used this method to gather ideas for their marketing and branding campaigns for a few years now. Doritos has become notorious for their crowdsourcing techniques to create their Super Bowl commercials. Recently, Harley Davidson has shifted almost their entire marketing campaign to their fans who they now rely upon to create the ideas behind their marketing campaigns.
Crowdsourcing is a great way to tackle a project or problem that you may not have the talent pool or skill set to accomplish. It can also be good as a form of surveying tool to see what your target audiences or markets like and dislike. Before your company dives head first into the crowdsourcing game however, lets go over a few basic parameters on how crowdsourcing works:
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Posted in Articles, News & Press Releases, Online Marketing, Website Tools & Technology |
Wednesday, November 9th, 2011No Comments »
This article is meant to be an elementary glimpse into the world of online marketing; there are many avenues to explore in the realm of marketing on the Internet, but one of the biggies is SEO. Below you will find some of the basic tactics and tricks anyone can do to immediately help with their sites Page Rank (the placement of your site in Google searches). (more…)
Posted in Online Marketing |
Wednesday, October 12th, 2011No Comments »
Content used to be king around the Internet, but nowadays context is the new sheriff in town. When writing something for an audience, it’s good to be an expert in the particular field, as a matter of fact many times it is imperative. Marketing Consultant Paul Tobey uses this diagram and explanation to describe the difference between content and context:
“Above you’ll notice that inside the bowl is some water and that water represents the content of the bowl. Your content is your experience and knowledge that you will share with your audiences. You’ll also notice that if your bowl springs even the tiniest of leaks, what happens to all your content? It leaks out – all of it.
So, what is more important that the content? (more…)
Tags: blog, blog optimization, Blogging, Branding, Facebook, google, Online Marketing, optimization, social media, website traffic
Posted in Online Marketing |
Thursday, October 6th, 2011No Comments »
My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)
Tags: building, building online presence, e-commerce, easy, marketing, Online Marketing, presence, quick
Posted in Online Marketing |
Monday, September 12th, 2011No Comments »
Last time we spoke, I explained the reasons why you shouldn’t hire and intern to handle your social media. I explained to you how foolhearted it is to trust your whole online identity to someone who has little to no financial interest in your company. That doesn’t mean you shouldn’t have an intern work with your social media. Quite the contrary. A student intern is well poised to learn about the field of social media and most likely is into social media more than a good percentage of your coworkers.
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Tags: intern, Interns, internship, internships, project management, social media, tasking
Posted in Online Marketing |
“Anything given away has no value.”
Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.
As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
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Tags: Interns, marketing, Name recognition, Online Marketing, social media
Posted in Articles, News & Press Releases, Online Marketing |
The average Joe-Businessman is sure to find blogging to be another thing to-do in an already busy workweek. Blogs are a great way to build content and add weight to your site, especially for search engine page rankings. They can also act as a human face to a big corporation, thus building a rapport with clients who may have thought otherwise about your company. If you’re just as busy as the aforementioned businessman, this is where hiring a blogger would come in; or someone from HR steps in and handles the legwork. But who is qualified for writing what? Are you getting what you’re paying for? Ahead are some answers and tips about blogging for your business.
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Tags: blog, Blogging, Branding, Freelance writers, marketing, Online Marketing, social media, website tips, website traffic
Posted in Articles, News & Press Releases, Online Marketing |
You want to create a place online for your customers and clients to get together…
So you’ve set up a plethora of social media platforms online. You’ve got a Facebook, a Twitter, and you’ve created a blog. Now what? How do you let people know you exist here? Here are a few tactics to get your going and how to maintain (and build upon those relationships). (more…)
Tags: Facebook, marketing, Online Marketing, social media, Twitter
Posted in Articles, News & Press Releases, Online Marketing |
Say hello to Think Insights with Google, a new site launched by Google where they will publish data-supported insights about digital marketing trends. It’s goal is to allow users and marketers to learn more about how people use the web, and even includes research on lesser known topics like the Mobile web. After watching the Google video “The Mobile Movement: Understanding Mobile Consumers” (see below) it is clear that Google also intends to promote their own services like mobile ads.
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Tags: data, digital marketing trends, google, marketing, research, Think Insights with Google
Posted in Online Marketing, Website Tools & Technology |
It is well known that branding is crucial to the success and survival of businesses. Yet too often, businesses overlook the importance of applying branding strategies to their website. Whether you’re a big business or a small online retailer, your website is more than just a site – it’s your brand!
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Tags: Branding, Name recognition, Trust
Posted in Design, Online Marketing |
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