Published on September 27th, 2011 by Daniel
For those who didn’t hear, Google released their new future project: The Google Wallet. Google Wallet will allow users to purchase their various needs and sundries at their favorite stores using their cell phone connected to their bank account. Already in use in other countries, the launch of the Google Wallet is Americas first step towards creating a point-of-sale network that implements a new form of technology called NFC, or “near-field communication”.
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Published on September 12th, 2011 by Daniel
Last time we spoke, I explained the reasons why you shouldn’t hire and intern to handle your social media. I explained to you how foolhearted it is to trust your whole online identity to someone who has little to no financial interest in your company. That doesn’t mean you shouldn’t have an intern work with your social media. Quite the contrary. A student intern is well poised to learn about the field of social media and most likely is into social media more than a good percentage of your coworkers.
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Published on August 15th, 2011 by Daniel
“Anything given away has no value.”
Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.
As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
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Published on August 5th, 2011 by Daniel
The average Joe-Businessman is sure to find blogging to be another thing to-do in an already busy workweek. Blogs are a great way to build content and add weight to your site, especially for search engine page rankings. They can also act as a human face to a big corporation, thus building a rapport with clients who may have thought otherwise about your company. If you’re just as busy as the aforementioned businessman, this is where hiring a blogger would come in; or someone from HR steps in and handles the legwork. But who is qualified for writing what? Are you getting what you’re paying for? Ahead are some answers and tips about blogging for your business.
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Published on July 27th, 2011 by Daniel
Google+ is quickly losing steam. But how could it keep up with the momentum it was building? In a recent article from Mashable, Todd Wasserman cites Experian Hitwise in saying that Google+ users are spending less and less time using the program since its limited release last month. Apparently the new car smell is wearing off faster than Google would probably like but that’s not the only reason people aren’t using the social networking upstart as much. For as social as Google+ is, it seems to lack a certain bit of connection between its inhabitants, what is it…
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Published on July 22nd, 2011 by Daniel
It’s a hard job trying to convince 750 million people to change their day-to-day habits. Just ask anyone from The American Cancer Society, or the people at Google+.
If you’ve been catching up with social media news recently, you would know that Google+ is beginning to roll out business and corporate pages for its new social media platform. Facebook has long since used this as lucrative means for businesses to interact with their customers. Naturally Google+ is going to jump in too, but is this how they can catch up with Facebook. If you read our previous blog, you would know that Google+ is going to have a hard time catching up with Facebook’s 750 million active users, which in itself makes it hard for Google+ to get up and running. How will Google try and get you to switch? Three words: Read More
Published on July 18th, 2011 by Daniel
Internet giant Google has started releasing it’s Google+ platform to the general public via invites for over a week now and is rapidly gaining headway in ways that its predecessors, Google Buzz and Google Wave, could only have dreamed. And with the new Google+ expansion to allow businesses to create profiles, we may see a platform shift in social media with the coming years. Should Facebook be scared? Lets weigh the situation for a second…
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Published on July 14th, 2011 by Daniel
You want to create a place online for your customers and clients to get together…
So you’ve set up a plethora of social media platforms online. You’ve got a Facebook, a Twitter, and you’ve created a blog. Now what? How do you let people know you exist here? Here are a few tactics to get your going and how to maintain (and build upon those relationships). Read More
Published on May 26th, 2011 by Carmen Elena
In the wake of the recent Facebook vs. Google scandal, it may be naive to suggest that we’re “trending” toward anything remotely kinder or gentler in the world of business ethics. However, it does make me wonder whether Gordon Gekko-style cutthroat capitalism is the most effective way to do business in our increasingly web-based culture. In the social media sphere, where everybody is equally vulnerable to defamatory attacks—and perhaps equally vulnerable to being exposed as the perpetrator—are other models more effective?
I would argue that there is a new ethos emerging in the web business space driven, in part at least, by the ever-evolving and collectively scripted rules of social media.
Here are just few tips on how to promote your brand using social media (that don’t involve planting scandalous blogs about your competition!). Read More
Published on May 11th, 2011 by Victor
Say hello to Think Insights with Google, a new site launched by Google where they will publish data-supported insights about digital marketing trends. It’s goal is to allow users and marketers to learn more about how people use the web, and even includes research on lesser known topics like the Mobile web. After watching the Google video “The Mobile Movement: Understanding Mobile Consumers” (see below) it is clear that Google also intends to promote their own services like mobile ads.
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