Social media has made significant changes to the marketing landscape since its rise. Elias St. Elmo Lewis in 1898 pioneered the AIDA sales funnel which is still a fundamental lesson taught to marketers everywhere; social media has given new meaning to each phase’s  function during the purchasing process. Awareness, Interest, Desire and Action are the four cognitive phases consumers follow when going through a high-involvement purchase (a car as opposed to groceries). New world technology and social media have amplified these four phases to lend more influence on a buyer’s decision.

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Tags: Action, advertising, Advocating, AIDA sales funnel, Awareness, Desire, E. St. Elmo Lewis, Facebook, Interest, marketing, social media, Twitter
Posted in Articles, News & Press Releases, Online Marketing |

As I am sure you are aware, Pinterest is being talked about in every coffee shop, hair salon and boutique from here to the Tatooine. But for those uninitiated, think of Pinterest as like twitter for photos and videos, but with a fun layout. Not only does your Pinterest wall show pictures and video from all your friends and followers in a scrolling box, Pinterest creates a captivating interface that posts pictures and video everywhere; up, down, left, right, all over your screen. Upon creation of your account, Pinterest will ask you your hobbies and interests and automatically connect you with relevant and frequent posters of content that fits your tastes. You can filter these posts (or pins) by topics or fans, thus allowing you to find things you are looking for instantaneously or just browse around and see who’s looking at what. Pinterest welcomes new content and is a viral hotbed for interesting and fresh content. (more…)

Tags: advertisement, advertising, brand, business, communication design, Facebook, fun and easy way, fun layouts, graphic design, marketing, Pinterest, product, product brand, product promotion, reacher, small business, social media, target audience, Twitter, your small business, your target audience
Posted in Web Design |

“Anything given away has no value.”

Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.

As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
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Tags: a social, advertising, employment, intern, Interns, marketing, marketing internship, media, media content, media manager, Name recognition, Online Marketing, sales, social media, social network service, social networking, using social media, your social media
Posted in Articles, News & Press Releases, Online Marketing |