Content used to be king around the Internet, but nowadays context is the new sheriff in town. When writing something for an audience, it’s good to be an expert in the particular field, as a matter of fact many times it is imperative. Marketing Consultant Paul Tobey uses this diagram and explanation to describe the difference between content and context:
“Above you’ll notice that inside the bowl is some water and that water represents the content of the bowl. Your content is your experience and knowledge that you will share with your audiences. You’ll also notice that if your bowl springs even the tiniest of leaks, what happens to all your content? It leaks out – all of it.
So, what is more important that the content? (more…)
The average Joe-Businessman is sure to find blogging to be another thing to-do in an already busy workweek. Blogs are a great way to build content and add weight to your site, especially for search engine page rankings. They can also act as a human face to a big corporation, thus building a rapport with clients who may have thought otherwise about your company. If you’re just as busy as the aforementioned businessman, this is where hiring a blogger would come in; or someone from HR steps in and handles the legwork. But who is qualified for writing what? Are you getting what you’re paying for? Ahead are some answers and tips about blogging for your business.
Internet giant Google has started releasing it’s Google+ platform to the general public via invites for over a week now and is rapidly gaining headway in ways that its predecessors, Google Buzz and Google Wave, could only have dreamed. And with the new Google+ expansion to allow businesses to create profiles, we may see a platform shift in social media with the coming years. Should Facebook be scared? Lets weigh the situation for a second…
It is well known that branding is crucial to the success and survival of businesses. Yet too often, businesses overlook the importance of applying branding strategies to their website. Whether you’re a big business or a small online retailer, your website is more than just a site – it’s your brand!
Today it seems as though there is a race for businesses to get online. Sure, there are templates that allow you to “fill in the blanks,” add a few stock photos and throw up a website real quick. This is the cheap way to do it, but what most businesses don’t realize is that when you use a template that thousands of other websites have used, you’re business is also seen as “cheap.”