Social media has made significant changes to the marketing landscape since its rise. Elias St. Elmo Lewis in 1898 pioneered the AIDA sales funnel which is still a fundamental lesson taught to marketers everywhere; social media has given new meaning to each phase’s function during the purchasing process. Awareness, Interest, Desire and Action are the four cognitive phases consumers follow when going through a high-involvement purchase (a car as opposed to groceries). New world technology and social media have amplified these four phases to lend more influence on a buyer’s decision.
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Posts Tagged ‘Facebook’
Wednesday, June 27th, 2012No Comments »
For those of you who don’t know, your Facebook account has an email address that will send emails directly to your messages folder. Many people do not use this feature and in attempts to change that, Facebook has gone ahead and done you the service (or disservice) of hiding your primary email from your Facebook page and replacing it with your @facebook.com email.
“It’s annoying for people like me who do a lot of connecting with friends, fans and coworkers on Facebook” says Jerry Montano, a Hollywood-based musician who uses Facebook to connect with his over 5000 connections. “I purposely have a social-media-only email to keep track of those I contact through social media and I like it that way.”
How does this affect you? Well if an old coworker or childhood friend gets a wild hair and decides to find and contact you, they will only have your email@example.com to send you a message. This can pose issues for those who do not use social media too often as message may go unchecked for a long period of time.
For those like Jerry and others who want to change back their emails to their original it’s a fairly simple process to change back, to do so do the following:
Monday, April 2nd, 20122 Comments »
Don’t get me wrong, as someone who has a background in marketing, I think it is imperative that most companies have both a website and an active social media platform working in conjunction with each other. However, from a pragmatic point of view, many companies must decide whether to invest their online time and resources more into a large-scaled website with many bells and whistles or a well-attended social media front that engages their target audience on a daily basis. This article will explore which of these two online marketing methods is best for your company. (more…)
Thursday, February 16th, 2012No Comments »
As I am sure you are aware, Pinterest is being talked about in every coffee shop, hair salon and boutique from here to the Tatooine. But for those uninitiated, think of Pinterest as like twitter for photos and videos, but with a fun layout. Not only does your Pinterest wall show pictures and video from all your friends and followers in a scrolling box, Pinterest creates a captivating interface that posts pictures and video everywhere; up, down, left, right, all over your screen. Upon creation of your account, Pinterest will ask you your hobbies and interests and automatically connect you with relevant and frequent posters of content that fits your tastes. You can filter these posts (or pins) by topics or fans, thus allowing you to find things you are looking for instantaneously or just browse around and see who’s looking at what. Pinterest welcomes new content and is a viral hotbed for interesting and fresh content. (more…)
Content used to be king around the Internet, but nowadays context is the new sheriff in town. When writing something for an audience, it’s good to be an expert in the particular field, as a matter of fact many times it is imperative. Marketing Consultant Paul Tobey uses this diagram and explanation to describe the difference between content and context:
“Above you’ll notice that inside the bowl is some water and that water represents the content of the bowl. Your content is your experience and knowledge that you will share with your audiences. You’ll also notice that if your bowl springs even the tiniest of leaks, what happens to all your content? It leaks out – all of it.
So, what is more important that the content? (more…)
Thursday, October 6th, 2011No Comments »
My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)
Google+ is quickly losing steam. But how could it keep up with the momentum it was building? In a recent article from Mashable, Todd Wasserman cites Experian Hitwise in saying that Google+ users are spending less and less time using the program since its limited release last month. Apparently the new car smell is wearing off faster than Google would probably like but that’s not the only reason people aren’t using the social networking upstart as much. For as social as Google+ is, it seems to lack a certain bit of connection between its inhabitants, what is it…
It’s a hard job trying to convince 750 million people to change their day-to-day habits. Just ask anyone from The American Cancer Society, or the people at Google+.
If you’ve been catching up with social media news recently, you would know that Google+ is beginning to roll out business and corporate pages for its new social media platform. Facebook has long since used this as lucrative means for businesses to interact with their customers. Naturally Google+ is going to jump in too, but is this how they can catch up with Facebook. If you read our previous blog, you would know that Google+ is going to have a hard time catching up with Facebook’s 750 million active users, which in itself makes it hard for the new platform to get up and running. How will it try and get you to switch? Three words: (more…)
Internet giant Google has started releasing it’s Google+ platform to the general public via invites for over a week now and is rapidly gaining headway in ways that its predecessors, Google Buzz and Google Wave, could only have dreamed. And with the new Google+ expansion to allow businesses to create profiles, we may see a platform shift in social media with the coming years. Should Facebook be scared? Lets weigh the situation for a second…
Thursday, July 14th, 2011No Comments »
You want to create a place online for your customers and clients to get together…
So you’ve set up a plethora of social media platforms online. You’ve got a Facebook, a Twitter, and you’ve created a blog. Now what? How do you let people know you exist here? Here are a few tactics to get your going and how to maintain (and build upon those relationships). (more…)