Social media has made significant changes to the marketing landscape since its rise. Elias St. Elmo Lewis in 1898 pioneered the AIDA sales funnel which is still a fundamental lesson taught to marketers everywhere; social media has given new meaning to each phase’s  function during the purchasing process. Awareness, Interest, Desire and Action are the four cognitive phases consumers follow when going through a high-involvement purchase (a car as opposed to groceries). New world technology and social media have amplified these four phases to lend more influence on a buyer’s decision.

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Tags: Action, advertising, Advocating, AIDA sales funnel, Awareness, Desire, E. St. Elmo Lewis, Facebook, Interest, marketing, social media, Twitter
Posted in Articles, News & Press Releases, Online Marketing |

In a previous article, I talked to you about how to use Pinterest as a means to drive traffic to your website and drum-up sales. Today I want to talk about how to use this new top 10 social media tool to attract a demographic it has not yet fully reached: men. (more…)

Tags: 4 ways, create content, create funny, demographic, demographics, market, market research, marketing, media tools, Pinterest, social media, task, traffic, user content, virality, website
Posted in Online Marketing |

As I am sure you are aware, Pinterest is being talked about in every coffee shop, hair salon and boutique from here to the Tatooine. But for those uninitiated, think of Pinterest as like twitter for photos and videos, but with a fun layout. Not only does your Pinterest wall show pictures and video from all your friends and followers in a scrolling box, Pinterest creates a captivating interface that posts pictures and video everywhere; up, down, left, right, all over your screen. Upon creation of your account, Pinterest will ask you your hobbies and interests and automatically connect you with relevant and frequent posters of content that fits your tastes. You can filter these posts (or pins) by topics or fans, thus allowing you to find things you are looking for instantaneously or just browse around and see who’s looking at what. Pinterest welcomes new content and is a viral hotbed for interesting and fresh content. (more…)

Tags: advertisement, advertising, brand, business, communication design, Facebook, fun and easy way, fun layouts, graphic design, marketing, Pinterest, product, product brand, product promotion, reacher, small business, social media, target audience, Twitter, your small business, your target audience
Posted in Web Design |

This article is meant to be an elementary glimpse into the world of online marketing; there are many avenues to explore in the realm of marketing on the Internet, but one of the biggies is SEO. Below you will find some of the basic tactics and tricks anyone can do to immediately help with their sites Page Rank (the placement of your site in Google searches). (more…)

Tags: adwords, google, graphic design services, marketing, search engine optimization, SEO, social media, web design
Posted in Online Marketing |

LOS ANGELES, Calif.- Los Angeles based design and marketing firm Media Contour was presented with the American Graphic Design Award from GD USA magazine for their contributions to the marketing efforts of Deadlines.com, Artisthead and Advanced Swiss Precision. These awards were bestowed upon the Media Contour team for their logo designs for Artisthead and Advanced Swiss Precision; their overall design of the deadlines.com webpage was honored by the magazine as well. (more…)

Tags: American Graphics Design Award, GD USA magazine, Los Angeles, marketing, web design, website development
Posted in Website Awards |

My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)

Tags: blog, blog hosting services, build your online, building, building online presence, e-commerce, easy, Facebook, internet, marketing, media, media platform, Online Marketing, online presence, online social networking, presence, quick, social information processing, social media, social media platform, social media portal, social network service, spam, Twitter, web 2.0, your online presence, your social media, youtube
Posted in Online Marketing |

“Anything given away has no value.”

Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.

As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
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Tags: a social, advertising, employment, intern, Interns, marketing, marketing internship, media, media content, media manager, Name recognition, Online Marketing, sales, social media, social network service, social networking, using social media, your social media
Posted in Articles, News & Press Releases, Online Marketing |

Tags: blog, Blogging, Branding, Freelance writers, marketing, Online Marketing, social media, website tips, website traffic
Posted in Articles, News & Press Releases, Online Marketing |

It’s a hard job trying to convince 750 million people to change their day-to-day habits. Just ask anyone from The American Cancer Society, or the people at Google+.

If you’ve been catching up with social media news recently, you would know that Google+ is beginning to roll out business and corporate pages for its new social media platform. Facebook has long since used this as lucrative means for businesses to interact with their customers. Naturally Google+ is going to jump in too, but is this how they can catch up with Facebook. If you read our previous blog, you would know that Google+ is going to have a hard time catching up with Facebook’s 750 million active users, which in itself makes it hard for the new platform to get up and running. How will it try and get you to switch? Three words: (more…)

Tags: Consumer intent data, Facebook, google, Google plus, marketing, social media
Posted in Web Design |

Internet giant Google has started releasing it’s Google+ platform to the general public via invites for over a week now and is rapidly gaining headway in ways that its predecessors, Google Buzz and Google Wave, could only have dreamed. And with the new Google+ expansion to allow businesses to create profiles, we may see a platform shift in social media with the coming years. Should Facebook be scared? Lets weigh the situation for a second…
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Tags: Branding, Facebook, google, Google plus, marketing, social media
Posted in Web Design |