Social media has made significant changes to the marketing landscape since its rise. Elias St. Elmo Lewis in 1898 pioneered the AIDA sales funnel which is still a fundamental lesson taught to marketers everywhere; social media has given new meaning to each phase’s function during the purchasing process. Awareness, Interest, Desire and Action are the four cognitive phases consumers follow when going through a high-involvement purchase (a car as opposed to groceries). New world technology and social media have amplified these four phases to lend more influence on a buyer’s decision.
Media Contour is a multi-disciplined design studio that works and writes about issues, trends and strategies that affect businesses and the design industry. Our goal is to deliver cutting edge, usable information that will ultimately add to your online success.
Posts Tagged ‘marketing’
In a previous article, I talked to you about how to use Pinterest as a means to drive traffic to your website and drum-up sales. Today I want to talk about how to use this new top 10 social media tool to attract a demographic it has not yet fully reached: men. (more…)
Thursday, February 16th, 2012No Comments »
As I am sure you are aware, Pinterest is being talked about in every coffee shop, hair salon and boutique from here to the Tatooine. But for those uninitiated, think of Pinterest as like twitter for photos and videos, but with a fun layout. Not only does your Pinterest wall show pictures and video from all your friends and followers in a scrolling box, Pinterest creates a captivating interface that posts pictures and video everywhere; up, down, left, right, all over your screen. Upon creation of your account, Pinterest will ask you your hobbies and interests and automatically connect you with relevant and frequent posters of content that fits your tastes. You can filter these posts (or pins) by topics or fans, thus allowing you to find things you are looking for instantaneously or just browse around and see who’s looking at what. Pinterest welcomes new content and is a viral hotbed for interesting and fresh content. (more…)
Wednesday, November 9th, 2011No Comments »
This article is meant to be an elementary glimpse into the world of online marketing; there are many avenues to explore in the realm of marketing on the Internet, but one of the biggies is SEO. Below you will find some of the basic tactics and tricks anyone can do to immediately help with their sites Page Rank (the placement of your site in Google searches). (more…)
Wednesday, November 2nd, 2011No Comments »
LOS ANGELES, Calif.- Los Angeles based design and marketing firm Media Contour was presented with the American Graphic Design Award from GD USA magazine for their contributions to the marketing efforts of Deadlines.com, Artisthead and Advanced Swiss Precision. These awards were bestowed upon the Media Contour team for their logo designs for Artisthead and Advanced Swiss Precision; their overall design of the deadlines.com webpage was honored by the magazine as well. (more…)
Thursday, October 6th, 2011No Comments »
My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)
Monday, August 15th, 2011No Comments »
“Anything given away has no value.”
Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.
As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
Friday, August 5th, 2011No Comments »
The average Joe-Businessman is sure to find blogging to be another thing to-do in an already busy workweek. Blogs are a great way to build content and add weight to your site, especially for search engine page rankings. They can also act as a human face to a big corporation, thus building a rapport with clients who may have thought otherwise about your company. If you’re just as busy as the aforementioned businessman, this is where hiring a blogger would come in; or someone from HR steps in and handles the legwork. But who is qualified for writing what? Are you getting what you’re paying for? Ahead are some answers and tips about blogging for your business.
It’s a hard job trying to convince 750 million people to change their day-to-day habits. Just ask anyone from The American Cancer Society, or the people at Google+.
If you’ve been catching up with social media news recently, you would know that Google+ is beginning to roll out business and corporate pages for its new social media platform. Facebook has long since used this as lucrative means for businesses to interact with their customers. Naturally Google+ is going to jump in too, but is this how they can catch up with Facebook. If you read our previous blog, you would know that Google+ is going to have a hard time catching up with Facebook’s 750 million active users, which in itself makes it hard for the new platform to get up and running. How will it try and get you to switch? Three words: (more…)
Internet giant Google has started releasing it’s Google+ platform to the general public via invites for over a week now and is rapidly gaining headway in ways that its predecessors, Google Buzz and Google Wave, could only have dreamed. And with the new Google+ expansion to allow businesses to create profiles, we may see a platform shift in social media with the coming years. Should Facebook be scared? Lets weigh the situation for a second…