Cell phone this, iPad that. Around half the time America spends nowadays on the Internet is through some sort of mobile device. With the emergence of the mobile web comes the opportunity to try new things and become a gamechanger in the market. Glenn Cole at 72 & Sunny says that “Mobile devices are now the place where you can have your most meaningful, most valuable, and even most inspiring relationship with a brand.” What are some of these ways and what do you need to know now to stay ahead of the curve on this emerging field? Let’s brush over some of the basics and explore some possible ways you can harness the mobile web environment for your company’s gain: (more…)
Tags: .mobi, brand, connect, consumer, create relationships with your customers, customer, deutsche telekom, foursquare, glenn cole, hutchison 3g, interactive, marketing tool, mobile banking, mobile content, mobile device, mobile marketing, mobile phone, mobile telecommunications, mobile web, mobile web devices, smartphone, t mobile, the mobile, web create, web devices, web user, your mobile
Posted in Web Design |
For those who didn’t hear, Google released their new future project: The Google Wallet. Google Wallet will allow users to purchase their various needs and sundries at their favorite stores using their cell phone connected to their bank account. Already in use in other countries, the launch of the Google Wallet is Americas first step towards creating a point-of-sale network that implements a new form of technology called NFC, or “near-field communication”.
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Tags: ecommerce, future projects, google, google releases, Google wallet, hypertext, mobile telecommunications, near field communication, new google, NFC, paypass, purchases, radio frequency identification, rfid, the google, transactions, using google, wallets, wireless
Posted in Web Design |