Why You Shouldn’t Have An Intern To Manage Your Social Media

Monday, August 15th, 2011No Comments »

“Anything given away has no value.”

Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.

As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
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Tags: Interns, marketing, Name recognition, Online Marketing, social media
Posted in Articles, News & Press Releases, Online Marketing |

A Website is More than a Site, It’s Your Brand

Monday, March 22nd, 2010No Comments »

It is well known that branding is crucial to the success and survival of businesses. Yet too often, businesses overlook the importance of applying branding strategies to their website. Whether you’re a big business or a small online retailer, your website is more than just a site – it’s your brand!

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Tags: Branding, Name recognition, Trust
Posted in Design, Online Marketing |