Content used to be king around the Internet, but nowadays context is the new sheriff in town. When writing something for an audience, it’s good to be an expert in the particular field, as a matter of fact many times it is imperative. Marketing Consultant Paul Tobey uses this diagram and explanation to describe the difference between content and context:

“Above you’ll notice that inside the bowl is some water and that water represents the content of the bowl. Your content is your experience and knowledge that you will share with your audiences. You’ll also notice that if your bowl springs even the tiniest of leaks, what happens to all your content? It leaks out – all of it.

So, what is more important that the content? (more…)

Tags: blog, blog optimization, Blogging, Branding, Facebook, google, Online Marketing, optimization, social media, website traffic
Posted in Online Marketing |

My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)

Tags: blog, blog hosting services, build your online, building, building online presence, e-commerce, easy, Facebook, internet, marketing, media, media platform, Online Marketing, online presence, online social networking, presence, quick, social information processing, social media, social media platform, social media portal, social network service, spam, Twitter, web 2.0, your online presence, your social media, youtube
Posted in Online Marketing |

“Anything given away has no value.”

Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.

As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
(more…)

Tags: a social, advertising, employment, intern, Interns, marketing, marketing internship, media, media content, media manager, Name recognition, Online Marketing, sales, social media, social network service, social networking, using social media, your social media
Posted in Articles, News & Press Releases, Online Marketing |

Tags: blog, Blogging, Branding, Freelance writers, marketing, Online Marketing, social media, website tips, website traffic
Posted in Articles, News & Press Releases, Online Marketing |

You want to create a place online for your customers and clients to get together…

So you’ve set up a plethora of social media platforms online. You’ve got a Facebook, a Twitter, and you’ve created a blog. Now what? How do you let people know you exist here? Here are a few tactics to get your going and how to maintain (and build upon those relationships). (more…)

Tags: blog, email lists, Facebook, marketing, Online Marketing, online social networking, social media, Twitter
Posted in Articles, News & Press Releases, Online Marketing |

W3 Award
Material deadline l May 14, 2010

WebAward
Material deadline l May 25, 2010

Summit Awards International – Marketing Effectiveness Award
Material deadline l June 23, 2010

One Show Interactive
Material deadline l June 30, 2010, September 30, 2010 and December 31, 2010

HOW Interactive Design Awards
Material deadline l July 15, 2010

Summit Awards International – Emerging Media Award
Material deadline l September 22, 2010

Communication Arts – Interactive Annual
Material deadline l October 8, 2010

Tags: Communication Arts Interactive Annual, Emerging Media Award, HOW, Marketing Effectiveness Award, One Show Interactive, online awards, Online Marketing, W3 Awards, WebAward, Website Awards
Posted in Web Design |

If you’ve been doing online marketing for any time at all, then you already know the traditional methods of attracting visitors to your website and increasing traffic: social networking, social bookmarking, blogging, email marketing, PPC, forum and article commenting, directory submission, etc.  But at some point, these methods begin to lose effectiveness and new marketing and promotion channels must be discovered.  Listed here are nine non-traditional methods that can help you increase website traffic.

(more…)

Tags: advertisement, Los Angeles, network, Online Marketing, photos, traffic, URL, video, web design, website traffic, Wiki
Posted in Design, Online Marketing |

Below is a link to the presentation I gave at the Reel Women’s Film Festival.  I would like to take this opportunity to thank Dianna Means at the Reel Women’s Film Festival for asking me to be a speaker. I would also like to thank Michelle Lee and Karen Stein at Hair and Makeup Artist’s Network for coordinating my presentation. I also have to give a huge thanks to HubSpot.com who acted as a great resource for much of the material; they are truly on top of their game.

DOWNLOAD | Reel Women’s Film Fest Presentation

Tags: download, Online Marketing, presentation, Reel Women's Film Festival
Posted in Downloads, Online Marketing |

Communication Arts Interactive Media Annual
Material Deadline | January 16, 2009

ad:tech awards
Material Deadline | January 23, 2009

CLIO Awards
Material Deadline | January 23, 2009

Summit Creative Award
Material Deadline | February 18, 2009

The One Show
Material Deadline | January 30, 2009

Hermes Creative Awards
Material Deadline | April 10, 2009

The Communicator Awards
Material Deadline | March 27, 2009

The Telly Awards
Material Deadline | March 6, 2009

HOW Interactive Design Awards
Material Deadline | July 15, 2009

W3 Awards
Material Deadline | May 8, 2009

WebAward
Material Deadline | May 31, 2009

Tags: Hermes Creative Awards, HOW, interactive awards, May web awards, online awards, Online Marketing, The Communicator Awards, The Telly Awards, W3 Awards, web awards, Website Awards
Posted in Web Design, Website Awards |