Social media has made significant changes to the marketing landscape since its rise. Elias St. Elmo Lewis in 1898 pioneered the AIDA sales funnel which is still a fundamental lesson taught to marketers everywhere; social media has given new meaning to each phase’s  function during the purchasing process. Awareness, Interest, Desire and Action are the four cognitive phases consumers follow when going through a high-involvement purchase (a car as opposed to groceries). New world technology and social media have amplified these four phases to lend more influence on a buyer’s decision.

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Tags: Action, advertising, Advocating, AIDA sales funnel, Awareness, Desire, E. St. Elmo Lewis, Facebook, Interest, marketing, social media, Twitter
Posted in Articles, News & Press Releases, Online Marketing |

As I am sure you are aware, Pinterest is being talked about in every coffee shop, hair salon and boutique from here to the Tatooine. But for those uninitiated, think of Pinterest as like twitter for photos and videos, but with a fun layout. Not only does your Pinterest wall show pictures and video from all your friends and followers in a scrolling box, Pinterest creates a captivating interface that posts pictures and video everywhere; up, down, left, right, all over your screen. Upon creation of your account, Pinterest will ask you your hobbies and interests and automatically connect you with relevant and frequent posters of content that fits your tastes. You can filter these posts (or pins) by topics or fans, thus allowing you to find things you are looking for instantaneously or just browse around and see who’s looking at what. Pinterest welcomes new content and is a viral hotbed for interesting and fresh content. (more…)

Tags: advertisement, advertising, brand, business, communication design, Facebook, fun and easy way, fun layouts, graphic design, marketing, Pinterest, product, product brand, product promotion, reacher, small business, social media, target audience, Twitter, your small business, your target audience
Posted in Web Design |

My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)

Tags: blog, blog hosting services, build your online, building, building online presence, e-commerce, easy, Facebook, internet, marketing, media, media platform, Online Marketing, online presence, online social networking, presence, quick, social information processing, social media, social media platform, social media portal, social network service, spam, Twitter, web 2.0, your online presence, your social media, youtube
Posted in Online Marketing |

You want to create a place online for your customers and clients to get together…

So you’ve set up a plethora of social media platforms online. You’ve got a Facebook, a Twitter, and you’ve created a blog. Now what? How do you let people know you exist here? Here are a few tactics to get your going and how to maintain (and build upon those relationships). (more…)

Tags: blog, email lists, Facebook, marketing, Online Marketing, online social networking, social media, Twitter
Posted in Articles, News & Press Releases, Online Marketing |

In the wake of the recent Facebook vs. Google scandal, it may be naive to suggest that we’re “trending” toward anything remotely kinder or gentler in the world of business ethics. However, it does make me wonder whether Gordon Gekko-style cutthroat capitalism is the most effective way to do business in our increasingly web-based culture. In the social media sphere, where everybody is equally vulnerable to defamatory attacks—and perhaps equally vulnerable to being exposed as the perpetrator—are other models more effective?

I would argue that there is a new ethos emerging in the web business space driven, in part at least, by the ever-evolving and collectively scripted rules of social media.

Here are just few tips on how to promote your brand using social media (that don’t involve planting scandalous blogs about your competition!). (more…)

Tags: blogs, brand, consumer engagment, consumers, conversation, Facebook, idea, message, social media, social media tips, Twitter, value, videos
Posted in Articles, News & Press Releases |