Don’t get me wrong, as someone who has a background in marketing, I think it is imperative that most companies have both a website and an active social media platform working in conjunction with each other. However, from a pragmatic point of view, many companies must decide whether to invest their online time and resources more into a large-scaled website with many bells and whistles or a well-attended social media front that engages their target audience on a daily basis. This article will explore which of these two online marketing methods is best for your company. (more…)
My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)
“Anything given away has no value.”
Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.
As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.