Don’t get me wrong, as someone who has a background in marketing, I think it is imperative that most companies have both a website and an active social media platform working in conjunction with each other. However, from a pragmatic point of view, many companies must decide whether to invest their online time and resources more into a large-scaled website with many bells and whistles or a well-attended social media front that engages their target audience on a daily basis. This article will explore which of these two online marketing methods is best for your company. (more…)

Tags: a social, customer engagement, Facebook, internet, media platform, media strategies, media v, online social networking, social, social information processing, social media, social media platform, social media strategy, social network service, sociobranding, using social media, web design, website, your social media
Posted in Online Marketing |

My dad runs a successful business. And he has done so without stepping foot on the Internet. How has he done that? (more…)

Tags: blog, blog hosting services, build your online, building, building online presence, e-commerce, easy, Facebook, internet, marketing, media, media platform, Online Marketing, online presence, online social networking, presence, quick, social information processing, social media, social media platform, social media portal, social network service, spam, Twitter, web 2.0, your online presence, your social media, youtube
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“Anything given away has no value.”

Like all teenagers, I would ask (practically demand) my Dad to give me money to go out with my friends every weekend, and he would give me a list of chores and hit me with that quote. When my Dad passed this wisdom on to me as a youngster, I didn’t know what he meant. I just thought it was his own clever way of snaking out of giving me $20 and getting his car washed; but being a small-business owner who worked from the ground-up he knew something I didn’t: the appreciation of incentive for work. Now, as an adult working in the world of social media, I see his advice at work.

As I sift through my clients Twitter feeds and Facebook walls, I can pretty much pick out articles and reposts written by interns versus those being paid for their work. Part of it is skill, another part is effort.
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Tags: a social, advertising, employment, intern, Interns, marketing, marketing internship, media, media content, media manager, Name recognition, Online Marketing, sales, social media, social network service, social networking, using social media, your social media
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