CamCaddie
CamCaddie is a classic example of an amazing, unique product combined with a website that just didn't perform at all. The website in question was certainly in existence, though it was fraught with problems. First, while the product was certainly compelling and in demand, customers simply could not figure out how to purchase it! The "checkout" button was placed in a very unobvious area, creating considerable confusion for the company's customers.
In addition, the shopping cart was linked directly to PayPal, with very little usability for customers wishing to pay with another method. Obviously, this situation was untenable for the company – it reduced profits and lost customers. Media Contour was more than happy to step in and provide a helping hand!
Thanks to our expertise and experience, CamCaddie now has a beautiful, fully functional website. However, our efforts didn't stop there. We developed magazine advertising on their behalf to increase exposure, as well as a video management system, t-shirts and more.
How were we able to take this website and ramp it up to its current, blazing level? Check the list below:
- Website redeisgn
- Media Contour planning and strategy process including color palettes, trend boards, wireframes, sitemaps, art direction, and usability research
- Video management system
- T-shirt design
- Magazine advertisement
- Full ecommerce solution
