The cornerstones of online marketing are impression and perception. These are invaluable to website usability
Appeal must be present, in order for your user to consider buying services or products. Customer satisfaction and the website's persuasiveness are key elements of a user-friendly website; ensure that your website incorporates an appealing header and logo, high-quality photographs, a pleasing color scheme and website professionalism.
Appealing Header And Logo
Conveying an image that is simple and relevant for your customers to remember and relate to your business is vital. This includes keeping the color scheme and content easy for visitors to remember and to support the brand image. As mentioned, the top portion of your website is prime real estate; feature a visually appealing header/logo here, complete with eye-catching graphics.
Photographs are a dynamic part of marketing; appealing photos are critical to success. Professional photography is a key ingredient to showing off the benefits of your location, your products or your property. It is essential that your photographs be beautiful and of the highest quality, in order to catch the attention of users. Stellar photos of the exterior of your office can be powerful tools, as can attractive shots of other integral parts of your business, if applicable. These photos must make a great first impression! Yet another aspect of using photos is their placement within the layout of your website; Flash is one of the most powerful photo presentation tools and is highly recommended.
Together, a quality color scheme and aesthetic tones, convey an updated view of your business. If your website utilizes outdated colors, or lacks a cohesive color scheme from page to page, your visitor may get the impression that your business is also outdated. The colors on your website must create continuity and flow that will instill confidence in your visitor.
Maintaining a professional appearance creates an air of authority for your website. Adding "fun" elements, such as video or animation may seem like an excellent idea; however, if they detract from your visitor's experience or distract them, you are harming your sales and limiting your ROI.
Cross Browser Compatibility
Different operating systems, browsers, screen resolutions and plug-ins all necessitate a broad range of configurations to crosscheck. Cross-platform compatibility is essential for a website to be fully usable. Specifically, the web browsers to crosscheck, in descending order of popularity, include Microsoft Internet Explorer, Mozilla Firefox and Apple Safari. Your website should open without issue in any of these browsers.
Feedback and Research
Google Analytics provides you with information about the number of visitors your website receives, where those visitors go within the site and what they do once they have navigated through it. This type of tracker provides bounce rate information and more. With this information, you can make decisions about improvements to your website. Using a tracker like Google Analytics, your customer feedback and research on the newest marketing trends, you can keep your website current.
Code Design: HTML / xHTML
Specific parts of your design code influence how a search engine sees your website, as well as providing optimal usability. Streamlining code makes it easier for search engine spiders to index your site thoroughly; having the navigation first and then adding content and the rest of the code at the bottom is a good way to organize coding. This helps make it simpler for spider searches, as well as text browsers.