Make Smart Updates and Avoid Being Distracted by Website Trends

February 8th, 2013 by | No Comments »

In any field involving design, there will always be trends. Sometimes, these trends offer easy ways for designers to make certain that one of their creations looks contemporary. In other cases, these trends are destined to be short-lived and may not really offer anything to the end result. Website updates generally will follow some dominant design trends in the Internet world but, that being said, it’s important to understand what types of website trends may constitute wastes of time and money.

Layout Trends

Today’s websites tend to be much more content rich on a page by page basis than were the websites of the past. In fact, multicolumn designs allow website designers to pack pages full of information.  This is an example of an effective website trend. When this is done right, your website visitors won’t have to click through a lot of different pages to get to the information they want. When it’s done incorrectly, your visitors won’t be able to figure out what part of the page they should be looking at to find what they’re after.

If you are expanding your website from a one-or two-column designed to a multicolumn design, make certain that you’re doing so in a way that makes life easier for your visitors, not more complicated.

Graphic Trends

One of the very noticeable website trends in design over the last few years is that graphics have become more functional than they ever were before. For instance, rather than having a pretty picture on a page to keep visitors interested, most images on webpages these days are very specific to the content on the rest of the page. For businesses, rather than looking for a nice image to put on a webpage, the current trend – and this has been a trend for a while – is to utilize the branding theory as much as possible in image selection.

Branding is an example of a good website trend as far as design is concerned. It comes from the accumulated knowledge that marketers and businesses have built up over years of being on the Internet now.

Too Trendy

Remember not to get too trendy with your website design. You may notice that a lot of websites are starting to adopt a particular design style that appeals to you. Your website designer can help you to take advantage of what’s good about these website trends but, if they’re a very good website designer, they will also show you how you can be different and original at the same time.

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