Create A Clear Path.

Your website could be more user friendly by providing a clearer order of information. It took us almost 5 seconds to scan your page to find where to start reading or looking for information. Your page layouts should grab the reader immediately; clearly illustrating each selling point, answering all their questions and ultimately leading them to either apply for an account or use the live chat feature. Your product is intended on making their life easier, so should your website.

Fresh Design and Call To Action.

Creating a fresher design and more clear call to action will create a more vivid picture of PaymentMax, how it benefits its users and helps process payments. We suggest a video showing how easy it is for real people to use the PaymentMax system. We also recommend redesigning the page with focused copy that explains the benefits of the PaymentMax system and leads them to a call to action that encourages them to take the next step in implementing your product.

Simplify Navigation.

Your site does not give the reader a clear path to follow to get to your call to action. The slideshow blends into itself and your buttons are hard to find. We also noticed that the secondary navigation is not consistently shown. It’s easy to get lost when landing on a sub-page and needing to click the “back” button. By revisiting your website’s architecture, we can make sure all your user’s questions are easy to find and answered, so that they make the decision to purchase your product.

Brand new homepage.

Deadlines.com was frustrated with their outdated appearance, so Media Contour worked with a development team to rebrand their website and create a simple, yet robust calendaring and order management system that instantly converted prospective clients.

New iconic logo.

The website was redesigned to emphasize the application’s powerful features and the navigation restructured to make the most important information available earlier in the application. Media Contour reduced the Deadlines logo to its core elements and ideas to quicken its interpretation time and make it more iconic.

Optimized payment system.

Deadlines.com also wanted to optimize the payment system to streamline the checkout process providing a quicker sales cycle and more repeat business. The solution was to simplify the payment process from a complicated matrix to 2 simple payment options.

Acquired by international company.

Just months after the redesign, Deadlines.com (a subsidiary company of Compulaw) was purchased by the major international company Aderant. In lieu of a job well done, Deadlines.com received the 2011 W3 Silver Award in the Law and Legal Services Category for website design.