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DEVELOPMENT
Site design and element creation are only the exterior of a web site. Some sites require an interior, such as customer login, increased security levels or database management. Development takes more time than design and utilizes a greater number of resources.
While development may increase the cost of your site it also gives it power. Development increases your level of administrative control allowing you to make changes directly without having to pay additional fees. It increases the switching costs for users by asking visitors to login, simultaneously building site loyalty. It is development that makes your site an "experience".
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