Update Your Website : Optimize Your Site For Retina Screens

January 18th, 2013 by | No Comments »

The display quality of desktop computers, mobile devices and just about everything with the screen on it is increasing constantly. Lately, HD and retina displays have become standard features on just about every new device. These displays have some beautiful resolution. Watching videos on them is amazing compared to what it was before the new generation of displays hit the market. The iPad and other Apple mobile devices, in particular, are known for their tremendous display quality. This has some important implications for when you update your website.

Old Graphics Don’t Cut It

Some companies have been using the same graphics for many years, porting them to their new websites when they have them redesigned. This worked very well for quite a while but, with the new display qualities available, older graphics tend to look rather amateurish and shouldn’t be reused when you update your website. Updating a website isn’t a one-size-fits-all procedure. Some companies will only need content updated or maybe a few features added here and there. Other companies, however, particularly those who have been recycling a lot of their content over the course of several updates, may want to take a serious look at updating the graphics.

The danger in having dated graphics on a website is that it tends to make the entire website look cheap. No matter how much work was put into layout, navigation and all the other elements that make a website excellent, the presence of graphics that look pixelated, that have gaudy or ill-chosen colors and that have ragged pixels where smooth lines should be will inevitably detract from the visitor experience.  Take this in to strong consideration when you are ready to update your website.

Working with a Designer

A web designer may very well want to revamp your graphics when you update your website, nearly from scratch. They may want to put bitmap graphics into a format called scalable vector graphics, which allow the graphical elements of your website to be enlarged or reduced in size without any loss of quality. It’s hard to convey just how much of an advance in web design capabilities this is. One of the biggest hindrances to getting excellent results that graphic designers faced was the fact that much of their work would end up degrading in quality when it was expanded or reduced into different screen resolutions and screen sizes. Today, the scalable vector graphics offer a good solution for a world where mobile devices are rapidly becoming almost as popular as desktop computers for browsing the Internet.

A great deal of your website impact is based on what visitors see. As you update your website, take into account that today’s monitors, mobile devices and other screens allow visitors to see a whole lot more than they used to be able to.

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