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A/B Testing

A/B Testing

Your website is typically your customer's first interaction with your company. A/B or Split testing different variations ensure they have the best user experience. Increased usability leads to increased conversion rates which ultimately means higher profits.
8 out of 10
Customers willing to pay more for a better experience
223%
ROI generated by businesses utilizing CRO tools
70%
Businesses saw higher sales from testing before launch

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Media Contour gives you the rapid success that comes with expert service and knowledge. We succeed because this is what we love to do.
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VWO features Media Contour Case Study

VWO success story on Media Contour
We don't do it for the recognition, but the results don't lie. VWO asked to publish our most recent A/B test due to the killer results.
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What's So Special About A/B Testing?

If you’re hesitant about starting A/B testing or refocusing on improving customer experience before advertising, think about this one statistic. According to Forbes, Jeff Bezos invested 100x more into customer experience than advertising during the first year of Amazon. Considering Amazon is referenced in practically every article about superior customer experience, it becomes impossible to argue with his strategy.

Regardless of your industry, your business exists to create value for your customers whether it be in the form of a product, service, or content. Every customer interaction with your brand creates a measurable amount of data. But what are you doing with that data? Are you just sitting back and passively collecting it? The best companies aren’t storing their data for later analysis, they actively generate valuable data and customer insights through experimentation. If you want to grow in your industry, then implementing efficient and consistent A/B testing is essential.

The obvious benefit of A/B testing is to improve your company’s value and increase revenue, but there are other benefits to creating an experimentation culture. When you have the ability to quickly run an effective A/B test, your company has more flexibility to test out new ideas and no longer needs to rely on anyone’s “gut instinct”. Remove all of the guesswork from your strategic decisions, and get actionable insights into what does, and doesn’t, work.

Schedule your free strategy session if you're interested in hearing more about how Media Contour can help your company create a testing culture with A/B testing.

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5 Keys to Successful A/B Testing

  • Learn from the losers
    Not every idea and test is going to be a guaranteed winner. Your intended outcome may not have been achieved, but there may be other metrics that experienced a positive impact. Make sure understand what your losing tests are telling you about what your customers need.
  • Segment your data (i.e. personalization)
    The results from every user who encountered the test may not tell you the whole story. Make sure you’re segmenting your results based on customer demographic and behavior to see who responded positively and who didn’t. It may be that certain age groups, or geographic areas responded differently and opens up the opportunity for more personalization with your audience.
  • Avoid “micro-tweaking”
    Make sure your testing doesn’t involve the use of trivial changes for the sake of testing. You want to focus on making the smallest changes with the biggest impact. If that’s not an option, then sometimes you have to go big and bold.
  • Take into account seasonality
    This one is pretty self explanatory. Sometimes seasonality can play a big part in the success of a test for a variety of reasons. Save your old tests and re-run them at different times. The results will often surprise you.
  • Develop a highly targeted approach to customer experience pain points
    When testing changes, make sure that you’ve identified the specific reason why you think it’s effecting your KPI, and craft your hypothesis as to why this change should improve it. Make sure your addressing your customers objections for why your goals aren’t being reached, and provide the counter-objections in your test.The last thing you want is to run a test and have no clue why it was successful. 

Watching your business grow is what brings us joy

Media Contour gives you the rapid success that comes with expert service and knowledge. We succeed because this is what we love to do.
Book your FREE Strategy SessionSee our Clients and Results chevron_right

      Whether you’re just getting started with A/B testing, or you want an existing one optimized, Media Contour can help you create and execute the perfect strategy.

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      My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.

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      Author, Freelancing in Tokyo
      We couldn’t be more pleased with the professionalism and product MediaContour delivered regarding our website.  Their response is fast and their ideas helpful regarding lay-out design making their creativity second-to-none. Their guidance for wording to maximize search engine hits brings results.  We used them to create 2 websites and will continue to utilize their talents in the future.
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      • Best of BOTH: Perhaps you want a high-level overview; just enough to be dangerous but not necessarily make it your full-time job. We can create a hybrid option that gets you and your team where you need to be without sacrificing your other responsibilities. 

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