.webp){kind=logo}
If you’re hesitant about starting A/B testing or refocusing on improving customer experience before advertising, think about this one statistic. According to Forbes, Jeff Bezos invested 100x more into customer experience than advertising during the first year of Amazon. Considering Amazon is referenced in practically every article about superior customer experience, it becomes impossible to argue with his strategy.
Regardless of your industry, your business exists to create value for your customers whether it be in the form of a product, service, or content. Every customer interaction with your brand creates a measurable amount of data. But what are you doing with that data? Are you just sitting back and passively collecting it? The best companies aren’t storing their data for later analysis, they actively generate valuable data and customer insights through experimentation. If you want to grow in your industry, then implementing efficient and consistent A/B testing is essential.
The obvious benefit of A/B testing is to improve your company’s value and increase revenue, but there are other benefits to creating an experimentation culture. When you have the ability to quickly run an effective A/B test, your company has more flexibility to test out new ideas and no longer needs to rely on anyone’s “gut instinct”. Remove all of the guesswork from your strategic decisions, and get actionable insights into what does, and doesn’t, work.
Schedule your free strategy session if you're interested in hearing more about how Media Contour can help your company create a testing culture with A/B testing.
Whether you’re just getting started with A/B testing, or you want an existing one optimized, Media Contour can help you create and execute the perfect strategy.
My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.
Don’t worry. We know every business faces its own unique set of challenges. We'll help you address your biggest obstacles and make recommendations designed to have the greatest and quickest impact. Check out our Methodology and see exactly how we grow businesses.
We love helping agencies thrill their clients with an increase in revenue that they can then spend on more of your agency services.
We understand how difficult it can be to find a Digital Agency you can trust, so here’s how we’ve made it easy and risk-free:
.webp)
