Expertise.com scored 460 Web Developers in Los Angeles and Picked the Top 20: Media Contour is proud to have made that list. Congratulations team!
Availability: Consistently approachable and responsive, so customers never feel ignored.Qualifications: Building customer confidence with licensing, accreditations, and awards.Reputation: A history of delighted customers and outstanding service.Experience: Masters of their craft, based on years of practical experience and education.Professionalism: Providing service with honesty, reliability, and respect.You can read more about their selection process here.
The goal at Expertise.com is to make it easy to find the best local experts, every time. Their goal is to find the right highly-skilled professional which can take a significant amount of time and effort, including in-depth research, detailed comparisons, and deciphering which online reviews are reliable and authentic. Expertise.com uses only objectively quantified and qualified professionals hand-picked using their selection process. They take the time to do the research and understand what’s important when searching for experienced professionals which is important because we need to be trusted by our readers.
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Our very own Art Director & CTO, Luke Swenson, was able to catch up with Steve Portigal at the Los Angeles User Experience Meetup&IxDA organized by Crystal Ehrlich. Steve was able to give us (and you, our readers) a great deal of information about user research, and if you’re not sure just how important that research really is, his interview is more than worth a few minutes of your time.User research is probably one of the least understood aspects of business, particularly when it comes to user design, or even product value and utility. Steve points out that just because you can make something, that doesn’t immediately mean that it’s worth making. Does it answer the needs or problem of the ultimate end user? That’s one thing that user research excels at doing – ferreting out the answers to questions like “how does it help our users” and “what need does it fill for our users”. User design is, after all, about the users. View the full article on UXmag.comSteve was very direct in his answers, especially on some of the most important topics out there today, and happily expanded on several vital points. Quite a few questions abound on exactly what types of user research even exist – Steve managed to pack a lot of information into his response. He was also particularly enlightening on when you should invest in user research. [newslettersignup]If you’d like to read the entire interview with Steve Portigal, you can catch it over at UX Magazine. You should also make sure to check out Steve’s book, Interviewing Users: How to Uncover Compelling Insights. Not only is it a great read, but it’s very illuminating when it comes to really digging into how to interview users and conduct research while asking the right kinds of questions.
Media Contour is proud to announce that we’ll be regular contributors to UX Magazine. Our series of interviews with industry leaders and innovators will be featured within the magazine. We’re pleased with this achievement, and very happy to be part of the UX Magazine family. If you’re not familiar with UX Mag, it’s an online magazine dedicated design excellence, usability, technological evolution, interface design and other areas.Our interview series has already included some big names. We have spoken with Jessica DuVerneay, Steve Portigal, Susan Weinschenk, Christopher Noessel, Alberta Soranzo and Maggie Hendrie and Don Norman thus far, and there are more slated. The interview series is geared for helping anyone with an interest in web design understand the ongoing evolution of technology, industry best practices, different techniques and tactics for achieving the right style and usability, and a great deal more.[newslettersignup]As the series progresses, it will include further topics, helping to ensure that readers are able to innovate with interactive design, improve responsive design skills and prepare for new technology coming down the pipe. Our interviews will feature regularly within the magazine’s pages (you can check out our interview with Steve Portigal and Don Norman). Of course, don’t read the magazine just for our interviews. There is plenty of other great content to inform, educate, illuminate and lead you to better results. If you have questions involving anything related to user design, chances are good that you’ll find several articles, news stories or op/ed pieces that offer insight and information. The magazine’s mission is “to be the destination for people and companies looking to understand the value of experience-orientation, and to learn the tactics and strategies behind successful user and customer experiences,” and we’re immensely proud to be a part of this worthy initiative.
We at Media Contour would like to pause for a moment and give credit where it’s due. Our very own Matt Dandurand has just passed and received Google Analytics Academy certification. Congratulations, Matt! Google Analytics remains the most powerful suite of tools for measuring and tracking online performance. However, it requires considerable expertise and study to master. Most of those who use Google Analytics have only passing familiarity with its true capabilities, and most are self-taught, which while admirable, leaves a great deal uncovered. By undergoing official training through the Google Analytics Academy, Matt was able to engage in lessons from true experts, including those developed by Justin Cutroni (Google’s own self-styled Analytics Evangelist). Google Analytics Academy is the search engine giant’s education arm, offering the Digital Analytics Fundamentals course. Matt completed the course and earned his certification after mastering topics that included building an effective measurement plan, actionable data collection best practices, understanding key digital measurement concepts and analysis techniques, and understanding Google Analytics reports for digital marketing performance evaluation.The course consists of six units total, followed by a final assessment:
Los Angeles, Calif.- Los Angeles based web design firm, Media Contour, has won the gold Communicator award for its design work on www.swytculture.com. Media Contour’s work for SWYT Apparel (pronounced “sweet”), a Los Angeles-based girls footwear company, was ranked within the top 90% of submissions in the fashion and apparel category of over 6000 applicants. This is Media Contour’s 3rd Communicator Award and 10th award for overall web design in only 3 years. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA). The IAVA describes itself as “an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.” Current members include acclaimed media, advertising, and marketing ﬁrms such as: Time,Inc., rabble+rouser, Lockheed Martin, Pitney Bowes, Airtype Studio, and many others.Media Contour created an interactive lookbook page that features each of SWYT’s many designs in a quick, simple to use manner. Luke Swenson, the Media Contour’s Art Director and the designer of swytculture.com says “The lookbook serves as a fun way to present their different shoe patterns at trade shows and get customers excited about their product.” Small swatches of the shoes patterns are featured on the left allowing users to click through these swatches and see a larger version of each shoes style and pattern.“Everyone around the office is buzzing about the award,” says Matt Dandurand, CEO of Media Contour. “We put a lot of time and thought into how the SWYT project should look and feel. We wanted it to be bold and catching to the girls checking out the shoes but also practical and easy to use for those buying the shoes, whether it’s the kids or the parents.”Media Contour, is an award winning full service interactive studio specializing in both traditional website design and development. Based out of Los Angeles, Media Contour provides complete solutions for web design and programming, as well as branding, graphic design, print, and marketing services.
Social media has made significant changes to the marketing landscape since its rise. Elias St. Elmo Lewis in 1898 pioneered the AIDA sales funnel which is still a fundamental lesson taught to marketers everywhere; social media has given new meaning to each phase's function during the purchasing process. Awareness, Interest, Desire and Action are the four cognitive phases consumers follow when going through a high-involvement purchase (a car as opposed to groceries). New world technology and social media have amplified these four phases to lend more influence on a buyer's decision.
Social media marketing has turned word-of-mouth into a marketing principle all its own; Advocating. After a purchase has been made, fans of the brand can log onto their favorite social media site and share their opinion with thousands of users. The Facebook wall keeps all the comments contained to one place while Twitter allows the simple characters @ or # (hash tag) to add on to a brand name which gives a company a trending status. This principle can help a brand identify its most loyal customers. According to the Pareto Principle, 80 percent of purchases come from 20 percent of your consumers. Social media gives a company the opportunity to reward those loyal 20 percenters and turn them into brand ambassadors. Promotions like "Refer us to a friend and get your next purchase half off!" can really go a long way when keeping the loyal happy and bringing in new customers.The old world marketing philosophy introduced by Elias St. Elmo Lewis is still as important today as it was in 1898, however, social media has given a new meaning to each of the four phases. Technology continues to change the way people communicate and share opinions, ideas and preferences. This ongoing conversation gives brands 24/7 exposure and a part in peoples' lives. Today consumers are more brand loyal and can express this through a "like" or "follow" and advocate their favorite brand to millions of consumers online. The marketing landscape has definitely changed but everything still goes back to the roots of the AIDA sales funnel.What do you think about the relationship between social media and marketing? Share your thoughts in the comments section below.
SilverStripe CMS and Framework 3 has been made available today to the joy of web designers everywhere. The update provides new features that make the program even more user friendly for content authors. “I’m really excited about getting our hands on SilverStripe 3’s new framework and learning how it will help us add advanced functionality to our client’s sites,” says Luke Swenson at Media Contour.SilverStripe is an award winning open source web content management system (CMS) used by a variety of organizations around the world and is an essential tool for professional web development teams. It is easy for both developers and content authors alike to use.Amongst its already mighty base of functions, Silverstripe 3 includes a few more new features to make your life easier. Lets look at some of the new features:
Aside from easy customization and usability, the framework provides several support tools including security models, workflow, caching, multiple language and subsite support. The CMS offers multiple page templates which gives designers the ability to provide different looks for the needs based on clientele.SilverStripe is also search engine optimization (SEO) friendly. SilverStripe CMS still lets content authors add and edit metadata such as page keywords, descriptions and image ALT and TITLE attributes. These features can help move your website to the top of the search engine rankings.Suffice it to say, The new SilverStripe program is exciting for us as developers but for our clients it means a lot more. This program will give our clients the best content managing system without any hassle.Have you begun using the new Silverstripe 3 CMS? If so, what are your thoughts?Did you enjoy this article? Check out related posts here and here.
MEDIA CONTOUR3191 Casitas Ave, Ste. 134Los Angeles, CA 90039CONTACT: Daniel Clauser (323) 522-6004 e-mail: email@example.comFOR IMMEDIATE RELEASEAudio Equipment Manufacturer, Bittree Makes Online Ordering Simpler With New WebsiteLos Angeles, Calif.- Audio patch bay manufacturers, Bittree, wanted to revamp their website to better match their recently updated brand and create an easier to navigate layout. Los Angeles web design firm, Media Contour, was tasked with creating a website that not only resonates with those interested in audio recording and engineering markets, but creates the easiest shopping experience possible. “At first, it was easy to get lost in the detailed specifications and notes for each product; so our first goal was to simplify it to create a better hierarchy,“ says Media Contour’s lead designer, Luke Swenson. “Patch bays by their very nature are very visual and easy-to-use tools and Bittree’s patch bays are labeled simply and easy to figure out.” Media Contour took their cues from Bittree’s products and catalog section to create a site that would make navigation easier for users as they looked through products to find what they needed.“We used their product offerings as a launchpad and created an image-driven catalog. Rather than just text, each product category was accompanied by a photo making it much easier to differentiate between products.” Media Contour also looked to increase the usability of Bittree’s website and calibrate it to their client’s basic needs. “Functionality wise, we created a quoting system that allowed users to add products to a quote, send it to Bittree, who would then contact the user and help them get exactly what they needed.”Bittree and Media Contour plan on expanding their site in future updates. “We have some really cool stuff coming up,” says Swenson. “Next, we'll be rolling out a product builder which will help users build their own patchbay.”Media Contour, is an award winning full service interactive studio specializing in both traditional website design and development. Based out of Los Angeles, Media Contour provides complete solutions for web design and programming, as well as branding, graphic design, print, and marketing services.-end-
A quick welcome and congratulations to Jinger Rubio on being accepted for the Spring internship at Media Contour. Jinger comes to us as a graphic design student from Cal State Long Beach. In her final year at school, she will be supplementing her education by assisting our creative team in designing graphic collateral, brainstorming with our marketing team to develop focused strategies for clients, and she’ll even get to take part in key creative and strategy meetings within each department. We feel that Jinger’s creative talent, bright personality and first-hand insight into the consumer mind of the 20-somethings will be a great addition to the team. We warmly welcome her insights to our creative process.When Jinger isn’t on Photoshop or illustrator whipping up something creative, you can find her near a stove baking up something sweet or at the mall keeping up with the latest trends and fashions. We encourage everyone to take a look at some of the great work she has done so far, we think her work speaks for itself. Jinger's portfolio may be viewed here.
MEDIA CONTOUR3191 Casitas Ave, Ste. 134Los Angeles, CA 90039CONTACT: Daniel Clauser (323) 522-6004 e-mail: firstname.lastname@example.orgFOR IMMEDIATE RELEASESWYT Culture Launches Website To Cater To Wholesalers and Consumers Alike LOS ANGELES, Calif.- SWYT Culture, a ballerina flat company known for their creative designs and customizable patterns launched its website, www.swytculture.com, to both its consumer and wholesale market. SWYT, helmed by former Rock and Republic and Taryn Rose brand-builder, Maggie Finneran, SWYT teamed up with Los Angeles-based web design firm Media Contour to implement a multi-stage online strategy that is targeted towards females of all ages and wholesale buyers alike. Media Contour created an interactive lookbook page that features each of SWYT’s many designs in a quick, simple to use manner. Luke Swenson, the Media Contour’s Art Director and the designer of swytculture.com says “The lookbook serves as a fun way to present their different shoe patterns at trade shows and get customers excited about their product.” Small swatches of the shoes patterns are featured on the left allowing users to click through these swatches and see a larger version of each shoes style and pattern. Along with creating an interactive site, SWYT also developed a blog and social media platforms to encourage further dialogue from their consumers and share their image as a fun, fashion-forward shoe brand for the creative-minded female.To further keep in contact with their customers and vendors, SWYT has also launched an email newsletter to keep their most faithful customers up-to-date with the latest news and happenings in the company. Much like other popular fashion sites like fab.com, an invitation to join the newsletter is given to the visitor immediately upon visiting the page. “It's slightly intrusive on purpose,” Luke says. “[The newsletter request] gets in the way just enough to not be lost in all the other excitement on the page.”SWYT and Media Contour look to continue building the company’s brand and to implementing more innovative and creative ideas for marketing and branding the apparel company. “We're all pretty excited on moving forward. We have some great ideas on the e-commerce phase of the site and other cross-marketing ideas.”Media Contour, is an award winning full service interactive studio specializing in both traditional website design and development. Based out of Los Angeles, Media Contour provides complete solutions for web design and programming, as well as branding, graphic design, print, and marketing services.-end-