Newsletters are one of the most powerful devices available to marketers. They often get a bad rap because of the spam issue, but if you time them according to your market, and provide premium content, they can be extremely powerful marketing devices that will improve your conversions. In our newsletter series we discuss how to turn your eNewsletters into a marketing machine.
It started with a simple box inviting people to subscribe. Today, Geoff Bartakovics has transformed Tasting Table to a thriving newsletter with over one million subscribers. It only took four short years and a fair amount of elbow grease to … Read More
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