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Landing Page Optimization

Landing Page Optimization

The easier your landing page is to use, the closer you are to a high-converting landing page. We practice the art of simplicity when we optimize your landing page. Simplicity equals sales. We'll help you resist the urge to overwhelm your customers with too much distraction.
+9.7%
Average Conversion Rate
+30%
Conversion Rate Increase
+23%
Sign-up rates

Watching your business grow is what brings us joy

Media Contour gives you the rapid success that comes with expert service and knowledge. We succeed because this is what we love to do.
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VWO features Media Contour Case Study

VWO success story on Media Contour
We don't do it for the recognition, but the results don't lie. VWO asked to publish our most recent A/B test due to the killer results.
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The Under-utilized Landing Page

Landing pages are typically a single webpage or a standalone site page linked directly to a marketing campaign with the goal of lead conversion. Landing pages can be your most profitable weapon in an ad campaign. Increase your ROI (Return on Investment) and ROAS (Return on Ad Spend) without increasing ad spend by driving users to a specific page with one action in mind.

Landing page optimization is a must-have if you want to hit your conversion goals. The average landing page conversion rate across all industries is just below 10%, yet landing pages remain the least popular type of sign-up form. In addition, only half of companies who utilize a landing page have optimized it for conversions. Keep in mind, companies that utilize conversion rate optimization tools on their landing page see an average increase of 30% in their conversion rate.

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180 days‍ to grow your revenue or we'll work for free until we do.*

*100% serious, and we've never had a client ask for their money back

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3 Keys to Building the Perfect Landing Page

  • Keep Calls-to-action to a minimum
    The purpose of the landing page is to get users to take ONE specific action. If people want to research more about your company, make sure they have that option within arms reach. However, most people end up on your landing page because they’re interested in the content that’s been promoted. Make sure that is the focus.
  • Don’t forget to optimize your landing page for conversions
    Setting it and forgetting it is a huge mistake. Tracking visitor interactions and form abandonment is essential to make sure your landing page is at peak performance. I’ve already said it, but Companies that utilize conversion optimization tools on their landing page see an average increase of 30% in their conversion rate.

    The tools we see the most success with on landing pages are A/B tests, heat maps, and form abandonment. 

  • Make sure you have a lead nurturing sequence once you’ve converted your lead.
    Landing pages can be utilized for a number of different conversion actions. However, if you’re using it for lead generation, make sure you’ve setup a lead nurturing sequence to ensure that lead turns into a client.

Watching your business grow is what brings us joy

Media Contour gives you the rapid success that comes with expert service and knowledge. We succeed because this is what we love to do.
Book your FREE Strategy SessionSee our Clients and Results chevron_right

      Whether you’re thinking about creating a new landing page, or you want an existing one optimized, Media Contour can help you create and execute the perfect strategy.

      Our Landing Page Optimization Weapons of Choice

      The tools and technology that produce the best results for our clients, and help them consistently outperform their competitors.

      We’ve Helped Businesses of All Shapes and Sizes

      My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.

      David Chester

      Author, Freelancing in Tokyo
      We couldn’t be more pleased with the professionalism and product MediaContour delivered regarding our website.  Their response is fast and their ideas helpful regarding lay-out design making their creativity second-to-none. Their guidance for wording to maximize search engine hits brings results.  We used them to create 2 websites and will continue to utilize their talents in the future.
      Barbra Chase
      CEO, Evado Solutions
      It was a pleasure working with them and I look forward to future projects. They are professional, organized and most of all -- great listeners! They made working 'virtually' a real breeze.”
      Jeff Hardesty
      CEO, i-Frame Solutions

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      Case Study

      +15% Conversion Rate increase

      See our Case Studies

      Case Study

      +195% traffic increase

      See our Case Studies

      Not sure where to start?

      Don’t worry. We know every business faces its own unique set of challenges. We'll help you address your biggest obstacles and make recommendations designed to have the greatest and quickest impact. Check out our Methodology and see exactly how we grow businesses.

      Ways to work with us:

      • Do-it-WITH-you: We guide you and your team every step of the way. The project concludes with powerful results and a trained in-house team you can leverage going forward. We grow your business while you learn.
      • Do-it-FOR-you: Lead generation and conversion optimization can be time-consuming, tedious, and resource-intensive. If you want quicker results or don’t have the time and internal resources, we can take care of everything for you. Sit back and watch the magic happen. 
      • Best of BOTH: Perhaps you want a high-level overview; just enough to be dangerous but not necessarily make it your full-time job. We can create a hybrid option that gets you and your team where you need to be without sacrificing your other responsibilities. 

      Are you an Agency?

      We love helping agencies thrill their clients with an increase in revenue that they can then spend on more of your agency services. 

      The Bottom Line & Our Guarantee:

      We understand how difficult it can be to find a Digital Agency you can trust, so here’s how we’ve made it easy and risk-free:

      1. Start with a free Free Strategy Session. We’ll discuss the obstacles keeping you from reaching your goals, and the questions you need to be asking to double your revenue. Regardless of whether we’re a fit or not, you’ll walk away with valuable insights and actionable items you can implement immediately. If we are a potential fit, then …
      2. We'll perform a site and campaign audit to see where we can strengthen your campaigns and conversions and make certain we're a true fit for your company. This is important because we take on all the financial risks with new clients. If we haven’t increased your revenue after 180 days, we'll continue to work for up to 180 days more until we do at no additional cost. We do this for two reasons: first, hiring an agency can be a stressful experience, and we want to lessen the burden of responsibility and not make anyone feel held hostage; and second, we care about your profits as much as you do, and don't want you to take on unneeded risk to achieve your goals. 
      3. If we agree that there's chemistry, then we start making memories.