SEO (Search Engine Optimization) is a moving target. Google regularly changes their algorithms and website owners must scramble just to keep up. Implementing some of those changes site wide can end up being a costly endeavor. In our SEO series we discuss the changing landscape of SEO and how that effects businesses and their marketing efforts.
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Feb 07
Celebration – Matt Dandurand Passes and Receives Google Analytics Academy Certification
We at Media Contour would like to pause for a moment and give credit where it’s due. Our very own Matt Dandurand has just passed and received Google Analytics Academy certification. Congratulations, Matt! Google Analytics remains the most powerful suite … Read More
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Feb 20
Effectively Integrating Social Media and Blogs Into Corporate Websites
Among the most successful business and corporate websites out there are those that manage to incorporate blogs and social media into their overall web presences. Doing so requires quite a bit of thought. It also requires diligence. These three elements … Read More
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Feb 01
Update Your Website: What Social Media Feeds Do You Need?
If you’re going to update your website, one of the things you’re going to want to do for certain is to take advantage of what social media has to offer. There are some elements of social media websites that are … Read More
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Jan 11
Update Your Website : Maximizing Your Site’s Social Media
There is a great deal of marketing information these days that has to do with social media. In fact, social media, in some regards, is being played up to the extent that businesses may be becoming a bit too grand … Read More
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Dec 19
Interview: Janine Warner on Content Strategy
Janine Warner recently presented Understanding Content Strategy to the Southern California Web Designers & Developers MeetUp group at Huge, Inc.’s new office in LA. After her presentation, I was able to sit down with her and talk a little more … Read More
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Update Your Website : The Importance of Updating Static Content
Just about 100 percent of the websites out there have a combination of content that is more or less static and content that is dynamic. For example, many websites have a blog section that is updated on a regular basis. … Read More
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Nov 09
Update Your Website – Add Automatic Social Media Feeds To Your Site
One of the truly innovative things you can do to update your website is to add features that allow you to automatically update your social media feeds. This eliminates the need for the people who handle your Internet marketing to … Read More
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Update Your Website – Automatic Social Media Feeds
One of the truly innovative things you can do to update your website is to add features that allow you to automatically update your social media feeds. This eliminates the need for the people who handle your Internet marketing to … Read More
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Sep 21
Update Your Website: How to Write Great SEO Headlines
If you remember the days of newspapers, you’ll remember that what got you to read them wasn’t actually the news, it was the headlines. Writing headlines is equally important in the world of search engine optimization. If you understand how … Read More
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The Marketing Landscape: AIDA and Social Media
Social media has made significant changes to the marketing landscape since its rise. Elias St. Elmo Lewis in 1898 pioneered the AIDA sales funnel which is still a fundamental lesson taught to marketers everywhere; social media has given new meaning … Read More
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