How does Media Contour improve your Website's Conversion Rate?
Improving your conversion rate starts with creating the right content for users to become leads, but it continues way beyond, and definitely depends on what your goals are. Most B2B companies monetize their site through lead generation and form submissions. Conversion rate optimization consists of a variety of tools that improve the conversion experience for users, making it as simple and easy as possible. The best way to understand and improve that experience is through a qualitative analysis of that process using: heat maps, scroll maps, click maps, user testing videos, session recordings, conversion funnel drop-off analysis, lead form analysis, customer intelligence questionnaires, and speed tests. Once there’s a better understanding of what information users need to make that conversion, we can start to implement optimization efforts, which continue to improve by A/B testing different variations.
Now, with all that said, what is the best way to capture those leads and conversions? Landing pages have proven to increase conversion rates by 30% and have an average conversion rate of 9.7%. Positioned with the right content can make it the perfect entry point of our conversion funnel. Again, every company’s need are unique, and a landing page may just be part of your total website conversion optimization strategy.
Another conversion rate optimization “must have” is a lead nurturing sequence for those newly generated leads. Email marketing automation has shown to increase lead conversion by 59% and has the highest ROI of any marketing channel at $46:1, which grows another 28% after testing.
These are some of the things that Media Contour is focused on providing for our clients. Every client is unique, and there’s not a one sized fits all solution. Our methodology ensures that are solutions fit your exact needs, and deliver the results you want.
The Benefits of Website Optimization with Media Contour
See exactly what your customers interact with on your page. Find out what information is essential to them, and what they completely ignore. It can be an eye-opening experience to find out you’ve been approaching it the wrong way all this time.
How much of your site do your customers see? Are they losing interest right away?
Are customers clicking links that don’t exist? Are they rage-clicking a link 20 times in a row because it’s not working? See exactly where and how often they’re clicking on the page.
Is website speed causing your customers to leave without interacting or converting? Slow page speed can be a major barrier to conversion optimization.
Advanced analytics allows us to start segmenting user behaviors into their respective buckets. We can analyze the user journey, and identify where things went wrong. Best of all, we can quantify those behaviors and turn them into actionable insights.
See exactly where your customers are entering and leaving your site. We’ll diagnose exactly where your problem is occurring.
One of our strongest tools. A/B tests allow us to find the variables that matter most to conversions. Test. Optimize. Repeat. Help you find a bigger bank account.
Usability and User Testing
An underutilized tool that produces real-time insights from valuable target audience users. Simplicity is key. The importance of testing is that it validates your decision-making.
We’ll make sure your ranking top of the page on organic google search results for your relevant keywords. SEO is a fickle lover, but we have the moves to win its heart.
Every change, optimization, design, and breath is guided by one thing: Increasing your conversions, and ROI. If it doesn’t move the needle, it’s a distraction.
We’ll make sure your paid and social media traffic are landing on pages that match their intent. The key to increasing conversions is showing the right traffic, the right content, at the right time.
Don’t let your customers fall through the cracks. We’ll make sure your services pages are designed to do exactly what they’re intended to do: convert leads.
Lead Form Analysis
We'll help you identify what fields on your forms are tripping up leads and causing form abandonment, determine the ideal number of fields, and what information is the most qualifying.
Live chat and chatbots are a new way to hold your customers hand as they move through the sales funnel. Make sure all their questions are answered without delay, and boost your customer satisfaction and loyalty.
Landing Page Design
The value of effective landing pages cannot be ignored. We'll give it the same treatment we give your site, to ensure your lead generation sees the results you need to thrive.
Our Conversion Rate Optimization Weapons of Choice
The tools and technology that produce the best results for our clients, and help them consistently outperform their competitors.
We’ve Helped All Shapes and All Sizes
My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.
Author, Freelancing in Tokyo
We couldn’t be more pleased with the professionalism and product MediaContour delivered regarding our website. Their response is fast and their ideas helpful regarding lay-out design making their creativity second-to-none. Their guidance for wording to maximize search engine hits brings results. We used them to create 2 websites and will continue to utilize their talents in the future.
CEO, Evado Solutions
It was a pleasure working with them and I look forward to future projects. They are professional, organized and most of all -- great listeners! They made working 'virtually' a real breeze.”
CEO, i-Frame Solutions
Schedule you FREE Website Strategy Session.
If your business generates over $1M online, our experts will discuss your conversion goals and suggest strategies to double your sales.
Don’t worry. We know every business faces its own unique set of challenges. We'll help you address your biggest obstacles and make recommendations designed to have the greatest and quickest impact. Check out our Methodology and see exactly how we grow businesses.
Ways to work with us:
Do-it-WITH-you: We guide you and your team every step of the way. The project concludes with powerful results and a trained in-house team you can leverage going forward. We grow your business while you learn.
Do-it-FOR-you: Lead generation and conversion optimization can be time-consuming, tedious, and resource-intensive. If you want quicker results or don’t have the time and internal resources, we can take care of everything for you. Sit back and watch the magic happen.
Best of BOTH: Perhaps you want a high-level overview; just enough to be dangerous but not necessarily make it your full-time job. We can create a hybrid option that gets you and your team where you need to be without sacrificing your other responsibilities.
Are you an Agency?
We love helping agencies thrill their clients with an increase in revenue that they can then spend on more of your agency services.
The Bottom Line & Our Guarantee:
We understand how difficult it can be to find a Digital Agency you can trust, so here’s how we’ve made it easy and risk-free:
Start with a free Free Strategy Session. We’ll discuss the obstacles keeping you from reaching your goals, and the questions you need to be asking to double your revenue. Regardless of whether we’re a fit or not, you’ll walk away with valuable insights and actionable items you can implement immediately. If we are a potential fit, then …
We'll perform a site and campaign audit to see where we can strengthen your campaigns and conversions and make certain we're a true fit for your company. This is important because we take on all the financial risks with new clients. If we haven’t increased your revenue after 180 days, we'll continue to work for up to 180 days more until we do at no additional cost. We do this for two reasons: first, hiring an agency can be a stressful experience, and we want to lessen the burden of responsibility and not make anyone feel held hostage; and second, we care about your profits as much as you do, and don't want you to take on unneeded risk to achieve your goals.
If we agree that there's chemistry, then we start making memories.
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