Improving your conversion rate starts with creating the right content for users to become leads, but it continues way beyond, and definitely depends on what your goals are. Most B2B companies monetize their site through lead generation and form submissions.
Conversion rate optimization consists of a variety of tools that improve the conversion experience for users, making it as simple and easy as possible. The best way to understand and improve that experience is through a qualitative analysis of that process using: heat maps, scroll maps, click maps, user testing videos, session recordings, conversion funnel drop-off analysis, lead form analysis, customer intelligence questionnaires, and speed tests. Once there’s a better understanding of what information users need to make that conversion, we can start to implement optimization efforts, which continue to improve by A/B testing different variations.
Now, with all that said, what is the best way to capture those leads and conversions? Landing pages have proven to increase conversion rates by 30% and have an average conversion rate of 9.7%. Positioned with the right content can make it the perfect entry point of our conversion funnel. Again, every company’s need are unique, and a landing page may just be part of your total website conversion optimization strategy.
Another conversion rate optimization “must have” is a lead nurturing sequence for those newly generated leads. Email marketing automation has shown to increase lead conversion by 59% and has the highest ROI of any marketing channel at $46:1, which grows another 28% after testing.
These are some of the things that Media Contour is focused on providing for our clients. Every client is unique, and there’s not a one sized fits all solution. Our methodology ensures that are solutions fit your exact needs, and deliver the results you want.
My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.
Don’t worry. We know every business faces its own unique set of challenges. We'll help you address your biggest obstacles and make recommendations designed to have the greatest and quickest impact. Check out our Methodology and see exactly how we grow businesses.
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