Imagine trying to convince 750 million people to change their daily habits. That's a challenge that organizations like The American Cancer Society and tech giants like Google+ know all too well. Keeping up with the latest in social media might have informed you that Google+ has started introducing business and corporate pages on its platform, a strategy which Facebook has successfully employed, allowing interactive engagement between businesses and customers. Google+ aims to get in on this. Yet, does this tactic have the potential to help Google+ rival the social media kingpin, Facebook?
In an earlier blog post, we considered how Google+ faces a tough challenge to match Facebook's impressive 750 million active users. This mission could be seen as Herculean, even for a fresh player like Google+. So what's their strategy to divert traffic from Facebook? Here's the three-word secret: Consumer Intent Data.
The heart of Google's ad strategy is Consumer Intent Data. Put simply, if you search for "Avatar on Blu-Ray" and "HDTV", Google smartly assumes you might want a Blu-Ray player or HD cables. Search for razors and they'll entice you with shaving cream deals. Although Facebook also has access to user information, Google has a goldmine of this kind of data.
Both companies keep their data usage practices under wraps. From an advertising viewpoint, Facebook relies more on what users share about their wants, needs, and on-going activities. Advertisers appreciate this data, but it's not as rich as what Google has. Google logs and retains every piece of user research, study, or shopping, plus it knows the keywords used in product searches in detail.
It's in this area that Google truly shines. There will likely be better collaboration between their marketing staff and large brands, leading to more personalized ads for users. The standout tool, Google+'s Circles, will improve its understanding of potential interested others. And yes, it will target ads to them too.
Looks like Google may have a trick hidden. What's your take on social media marketing's future?
Exploring Consumer Desire Statistics and User Interaction
Google+ sweeps the floor not simply because it holds a lot of Consumer Intention Information but how it deploys this information to improve user interaction. Unlike Facebook, dependent mostly on what users share, Google+ can pull information from several areas in its ecosystem including search and YouTube. This all-rounded information paints a clearer picture of consumer habits, leading to custom-built marketing tactics.
Contrasting with Facebook's Strategy
Facebook has effectively used user information for tailored ads for a long time, but Google+ offers a detailed approach. Facebook's info, mostly from user interplay within its platform, reveals user dislikes or likes and habits. Yet, Google+’s capacity to monitor actions across multiple services lends it a full view. This varying method could redefine how companies focus on their audience.
Circles: A New Wave in Tailored Marketing
One unique feature of Google+ is the Circles tool which lets users break down their contacts into diverse groups. This division offers companies a singular chance to fine-tune their marketing, not only to individuals but also to exclusive communities and interest groups. This personal touch could increase engagement rates and result in more successful marketing campaigns.
Effects on Companies and Promoters
The methods of Google+ hold weighty consequences for companies and promoters. Using a broader, thorough set of customer data, companies can fashion important and interesting ads. The detailed target setting not only boosts the intensity of ad campaigns but also uplifts the full user experience by serving better fitting ads.
Future Shifts and Growth of Social Media Marketing
As we gaze into the future, social media marketing is set to become even more reliant on data. Thanks to AI and machine learning, outlets like Google+ might provide more detailed understanding of customer patterns. This could kick off a fresh phase of social media marketing. Here, ads could feel more like guidance than promotions due to intense targeting.
Understanding Privacy Worries of Users
Despite these improvements, privacy of users still remains a supreme issue. Extensive data gathering by platforms such as Google+ and Facebook brings up debates about maintaining user privacy while marketing effectively. Addressing these doubts in an open and moral way is mandatory for these businesses moving forward.
Google's Integrated Setup: A Marketing Engine
Moreover, the blend of Google+ within the larger Google family should not be ignored. This unity allows for unmatched collection and examination of data and gives firms a complete platform for digital marketing. Google's knack for linking its various services indicates it can provide unrivaled perspectives that independent social media platforms can’t match.
As we observe the ongoing struggle for power in the social media realm, data-governed marketing is leading the pack. Google+, with its novel application of Consumer Intent Data and amalgamation of services, is paving its way as a powerful competitor. It's not simply about reaching Facebook's level anymore, but potentially reshaping social media marketing as we know it.