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Media Contour, a leading Conversion Rate Optimization (CRO) agency, has been recognized by Design Rush as one of the Top 10 CRO agencies. Media Contour, based in the Dallas/Fort Worth Metro Area, guarantees a revenue increase of $150,000+ within 60 days or clients don't pay. Founded in 2005, they specialize in enhancing customer lifetime value, satisfaction, and loyalty.
Design Rush, founded in 2017 by Gianluca Ferruggia, helps businesses find the best professional agencies. The platform features over 30,000 listed agencies from more than 50 countries, categorized by expertise, reviews, portfolios, and more.
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If you are looking to skyrocket your company's profitability and attractiveness to potential buyers, then this webinar is for you. In a recent webinar, Matt Dandurand, CEO of Media Contour, and Austin Masket, Senior Advisor at Pacifica Advisors, explained how conversion optimization can be used as a strategic tool to enhance EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and acquisition value
Matt kicked things off by explaining that conversion optimization is all about turning more of your website visitors into paying customers. It's not just about more sales – optimizing your conversion rate not only boosts revenue but also significantly enhances a company’s valuation by improving its operational efficiencies and profitability.
The Make Each Click Count Podcast is a go-to source for anyone looking to grow their eCommerce company. This podcast series hosted by Andy Splichal offers valuable advice from specialists on how to improve your eCommerce sales and make the most of your marketing budget.
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He has over twenty years of online marketing experience, and is an expert in managing paid online campaigns, especially with Google Ads and Google Shopping, helping eCommerce businesses increase their sales profitably.
Media Contour, a leading e-commerce conversion optimization agency, today announced its recognition as a 2023 Global Award winner for e-commerce conversion optimization CRO services on Clutch, the leading global marketplace of B2B service providers. Honorees are selected based on their industry expertise and ability to deliver scores calculated based on client feedback from thousands of reviews published on Clutch. Clutch has honored its top B2B companies for the sixth consecutive year with the Global Award designation.
Media Contour is honored to be recognized as a 2023 Fall Clutch Global Award winner as a conversion optimization agency on a global scale. This award is a testament to the excellent client work Media Contour consistently delivers, as recognized through the voice of their customers' reviews. Clutch Global Awards showcases the very best in the B2B services industry worldwide.
“We love hearing our clients’ appreciation for our new agency model. We take great pride in our ability to integrate seamlessly with our client’s teams and give them back the extra bandwidth they need to make their business operate successfully. I’m extremely honored and proud of our team and this recognition of their hard work." - Matt Dandurand, CEO
Media Contour, a leading e-commerce conversion rate optimization (CRO) agency, is recognized as a 2023 Clutch Champion. Clutch is a leading provider and top global marketplace for finding B2B companies and services. This elite award puts Media Contour in the top 10% of global winners, celebrating their expertise and success in delivering stellar results in their field. The Champion Award also points to Media Contour’s commitment to effective eCommerce Conversion Rate Optimization strategies and their unique guarantee of “up to $1 million in increased revenue, or you don’t pay,” solidifying their position as a conversion optimization industry leader.
"This achievement is more than just an award; it's a testament to the heart and soul we pour into every project. Our commitment to driving impactful results has been phenomenally successful, with our clients experiencing returns on investment that soar up to 20 times their initial spend. We take immense pride in empowering our clients, not just in growth but also in elevating their appeal to potential buyers or investors. This prestigious accolade validates our position as a trusted, experienced leader in the CRO space. We're celebrated for converting data into decisive success and transforming websites into dynamic profit centers, all thanks to our pioneering strategies and unwavering dedication to our client's journey toward remarkable growth." - Matt Dandurand, CEO
Is Amazon stealing business from your eCommerce site? With Amazon dominating the market, it may seem like an impossible task to win customers over the e-commerce giant. Even though Amazon is capturing around 40% of online retail sales in the US, it’s possible to have your online shoppers prefer your site over Amazon’s.
In this article, we will explore 5 proven strategies that will help you differentiate your brand, connect with customers on a deeper level, ultimately win their loyalty, and learn how to compete with Amazon. From leveraging social media and influencer marketing to providing exceptional customer service and offering personalized shopping experiences, these strategies will empower you to carve out your own space in the online marketplace, and prevent Amazon from cannibalizing all of your site’s sales.
What makes your products or services special? What unique benefits do you offer that your competitors don’t and that the big retailers can’t communicate? It’s crazy how often brands do this poorly, but clearly defining and communicating your brand's unique selling points will help you stand out in a sea of competitors.
Amazon isn’t capable of connecting with customers on as deep a level as an individual eCommerce business. They speak to the masses by offering: 1) Everything, 2) Ease-of-use, and 3) Fast and cheap shipping. An individual company can’t offer all of these things, but they can speak in more detail to a customer’s specific needs and emotions with their value prop. E-commerce companies can use this as an advantage to create stronger bonds with their audience.
It's crucial to craft a compelling brand story that resonates with your target audience. Your brand story should communicate your values, mission, and the problem you solve for your customers. By creating an emotional connection through storytelling, you can build trust and loyalty, making the emotional cost of switching higher for customers to just go find your products on Amazon.
Remember, differentiation is not just about product features; it's also about creating a memorable brand experience. From your website design and packaging to your customer service and follow-up, every touchpoint should reflect your unique brand identity. By consistently delivering a remarkable experience, you can build a strong brand reputation that sets you apart from Amazon's standardized approach.
There is no way in Hades you’re going to be able to offer more products than Amazon, or ship consistently faster. However, you can beat them where there are opportunities to personally interact with your audience. Again, focus on doing what Amazon doesn’t, can’t, or won’t.
Start by investing in excellent customer service with a personal touch. Train your customer support team to be knowledgeable, friendly, and responsive. Encourage them to go above and beyond to solve customer issues and exceed expectations.
Surprising a customer with how exceptional your customer experience is can create brand advocates for your company. By providing personalized assistance and prompt resolutions, you can build customer loyalty and word-of-mouth referrals.
If staffing a large customer service team doesn’t make sense financially for your business, then the number of automated AI solutions are increasing and getting better by the day. Check out FlixCX, HiOperator, or Zowie if this sounds like this may be a better fit for you.
Consider offering unique services that Amazon may not provide. For example, you could offer FREE gift wrapping (Amazon charges for it, and I wouldn’t consider it anything special), personalized product recommendations based on their input, or a concierge service for high-value customers.
Companies that are killing this will start by gathering a small amount of information from their visitors, then turn those answers into curated recommendations. Go the extra mile and create a memorable experience that keeps customers coming back to you instead of seeking out your product on Amazon.
Lastly, consider offering convenient and flexible shipping options. While Amazon may have fast shipping, you can maintain the status quo and at least not give up too much ground by offering free same-day or next-day delivery for local customers. Alternatively, you could offer free shipping with no minimum order value, making it easier for customers to shop with you.
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