If you're going to update your website, one of the things you're going to want to do for certain is to take advantage of what social media has to offer. There are some elements of social media websites that are vastly overblown in terms of how their advertising potential is described. There are other elements of the sites, however, where the realities do live up to the hype. Here are some of the feeds you will definitely want to have connected to or displayed directly on your own website.
Flickr and other image sharing websites can sometimes be added to your own website in the form of a stream. If you happen to be a photographer, this is a sensible and useful addition to your website. Many photographers use these websites because it allows them to store a huge number of photos online without having to have those photos stored on their own server. Ask your website designer about having your photo feeds included when you update your website.
Twitter is definitely a service that you will want to include as you update your website, if you use it for your business. Twitter is used by many businesses to offer customers coupons, promotional offers and real-time information about what's available at their retail establishment, restaurant or eCommerce site. Remember that some of your visitors may be visiting your website but not following your Twitter feed. If this is the case, including that feed on your website enables you to get more out of the money and time you spend updating it.
You will most certainly want to post any content that you put on your Facebook newsfeed on your website, as well. You'll also want to make certain that you make it easy for people to share your website content on their Facebook news feeds. Having this sort of cross connectivity between Facebook and your website can be enormously useful. It also helps you to keep Facebook useful for advertising, as some changes to the terms of service for businesses have made it more difficult for businesses to reach out to their followers without paying.
LinkedIn is so strongly associated with people's professional lives that you will definitely want to include this when you update your website, as well. If you have a LinkedIn profile, it should be easy for your visitors to get to it from your website. Your website designer can take care of this for you when you update your website.