SWYT Culture, a ballerina flat company known for their creative designs and customizable patterns launched its website, www.swytculture.com, to both its consumer and wholesale market. SWYT, helmed by former Rock and Republic and Taryn Rose brand-builder, Maggie Finneran, SWYT teamed up with Los Angeles-based web design firm Media Contour to implement a multi-stage online strategy that is targeted towards females of all ages and wholesale buyers alike. Media Contour created an interactive lookbook page that features each of SWYT’s many designs in a quick, simple to use manner. Luke Swenson, the Media Contour’s Art Director and the designer of swytculture.com says “The lookbook serves as a fun way to present their different shoe patterns at trade shows and get customers excited about their product.” Small swatches of the shoes patterns are featured on the left allowing users to click through these swatches and see a larger version of each shoes style and pattern. Along with creating an interactive site, SWYT also developed a blog and social media platforms to encourage further dialogue from their consumers and share their image as a fun, fashion-forward shoe brand for the creative-minded female.To further keep in contact with their customers and vendors, SWYT has also launched an email newsletter to keep their most faithful customers up-to-date with the latest news and happenings in the company. Much like other popular fashion sites like fab.com, an invitation to join the newsletter is given to the visitor immediately upon visiting the page. “It's slightly intrusive on purpose,” Luke says. “[The newsletter request] gets in the way just enough to not be lost in all the other excitement on the page.”SWYT and Media Contour look to continue building the company’s brand and to implementing more innovative and creative ideas for marketing and branding the apparel company. “We're all pretty excited on moving forward. We have some great ideas on the e-commerce phase of the site and other cross-marketing ideas.”Media Contour, is an award winning full service interactive studio specializing in both traditional website design and development. Based out of Los Angeles, Media Contour provides complete solutions for web design and programming, as well as branding, graphic design, print, and marketing services.
SWYT Culture Launches Website To Cater To Wholesalers and Consumers Alike
Media Contour Now Regular Contributor For UX Magazine
Media Contour is proud to announce that we’ll be regular contributors to UX Magazine. Our series of interviews with industry leaders and innovators will be featured within the magazine. We’re incredibly grateful with such an honor, and very happy to be part of the UX Magazine family. If you’re not familiar with UX Mag, it’s an online magazine dedicated design excellence, usability, technological evolution, interface design and other areas.Our interview series has already included some big names. We have spoken with Jessica DuVerneay, Steve Portigal, Susan Weinschenk, Christopher Noessel, Alberta Soranzo and Maggie Hendrie and Don Norman thus far, and there are more slated. The interview series is geared for helping anyone with an interest in web design understand the ongoing evolution of technology, industry best practices, different techniques and tactics for achieving the right style and usability, and a great deal more. As the series progresses, it will include further topics, helping to ensure that readers are able to innovate with interactive design, improve responsive design skills and prepare for new technology coming down the pipe. Our interviews will feature regularly within the magazine’s pages (you can check out our interview with Steve Portigal and Don Norman). Of course, don’t read the magazine just for our interviews. There is plenty of other great content to inform, educate, illuminate and lead you to better results. If you have questions involving anything related to user design, chances are good that you’ll find several articles, news stories or op/ed pieces that offer insight and information. The magazine’s mission is “to be the destination for people and companies looking to understand the value of experience-orientation, and to learn the tactics and strategies behind successful user and customer experiences,” and we’re immensely proud to be a part of this worthy initiative.
Top 20 Best Web Developers by Expertise.com
Top Web Developers in Los Angeles 2022
Expertise.com scored 460 Web Developers in Los Angeles and Picked the Top 20: Media Contour is proud to have made that list. Congratulations team!
How were the Top Web Developers in Los Angeles chosen?
Availability: Consistently approachable and responsive, so customers never feel ignored.Qualifications: Building customer confidence with licensing, accreditations, and awards.Reputation: A history of delighted customers and outstanding service.Experience: Masters of their craft, based on years of practical experience and education.Professionalism: Providing service with honesty, reliability, and respect.You can read more about their selection process here.
About Expertise.com and the Top Web Developers List
The goal at Expertise.com is to make it easy to find the best local experts, every time. Their goal is to find the right highly-skilled professional which can take a significant amount of time and effort, including in-depth research, detailed comparisons, and deciphering which online reviews are reliable and authentic. Expertise.com uses only objectively quantified and qualified professionals hand-picked using their selection process. They take the time to do the research and understand what’s important when searching for experienced professionals which is important because we need to be trusted by our readers.
Their proprietary research and selection process identifies the top service professionals in over 200 different industries across the top cities in the United States. Every month they help over 1 million customers find the best-qualified service professional for their needs. To date, they've analyzed over 10M companies.
Here is a link to some of our additional web developer awards.
Is User Research Important? Expert Steve Portigal Says So
Our very own Art Director & CTO, Luke Swenson, was able to catch up with Steve Portigal at the Los Angeles User Experience Meetup & IxDA organized by Crystal Ehrlich. Steve was able to give us (and you, our readers) a great deal of information about user research, and if you’re not sure just how important that research really is, his interview is more than worth a few minutes of your time. User research is probably one of the least understood aspects of business, particularly when it comes to user design, or even product value and utility. Steve points out that just because you can make something, that doesn’t immediately mean that it’s worth making. Does it answer the needs or problem of the ultimate end user? That’s one thing that user research excels at doing – ferreting out the answers to questions like “how does it help our users” and “what need does it fill for our users”. User design is, after all, about the users. View the full article on UXmag.com. Steve was very direct in his answers, especially on some of the most important topics out there today, and happily expanded on several vital points. Quite a few questions abound on exactly what types of user research even exist – Steve managed to pack a lot of information into his response. He was also particularly enlightening on when you should invest in user research. If you’d like to read the entire interview with Steve Portigal, you can catch it over at UX Magazine. You should also make sure to check out Steve’s book, Interviewing Users: How to Uncover Compelling Insights. Not only is it a great read, but it’s very illuminating when it comes to really digging into how to interview users and conduct research while asking the right kinds of questions.