SWYT Culture, a ballerina flat company known for their creative designs and customizable patterns launched its website, www.swytculture.com, to both its consumer and wholesale market. SWYT, helmed by former Rock and Republic and Taryn Rose brand-builder, Maggie Finneran, SWYT teamed up with Los Angeles-based web design firm Media Contour to implement a multi-stage online strategy that is targeted towards females of all ages and wholesale buyers alike. Media Contour created an interactive lookbook page that features each of SWYT’s many designs in a quick, simple-to-use manner. Luke Swenson, the Media Contour’s Art Director and the designer of swytculture.com says “The lookbook serves as a fun way to present their different shoe patterns at trade shows and get customers excited about their product.” Small swatches of the shoe's patterns are featured on the left allowing users to click through these swatches and see a larger version of each shoe's style and pattern.
Along with creating an interactive site, SWYT also developed a blog and social media platforms to encourage further dialogue from their consumers and share their image as a fun, fashion-forward shoe brand for the creative-minded female.
To further keep in contact with their customers and vendors, SWYT has also launched an email newsletter to keep their most faithful customers up-to-date with the latest news and happenings in the company. Much like other popular fashion sites like fab.com, an invitation to join the newsletter is given to the visitor immediately upon visiting the page. “It's slightly intrusive on purpose,” Luke says. “[The newsletter request] gets in the way just enough to not be lost in all the other excitement on the page.”SWYT and Media Contour look to continue building the company’s brand and to implement more innovative and creative ideas for marketing and branding the apparel company. “We're all pretty excited about moving forward. We have some great ideas on the e-commerce phase of the site and other cross-marketing ideas.”
Media Contour is an award-winning full-service interactive studio specializing in both traditional website design and development. Based out of Los Angeles, Media Contour provides complete solutions for web design and programming, as well as branding, graphic design, print, and marketing services.