Are you sick of looking at your website? When getting ready to update your website, consider these five ways to make your site a lot more interesting place to surf.
1: The Colors
Even if you have a color scheme to which your company is very attached, you may be able to update it a bit and give your site a new look. Talk to a web designer about enhancing the colors by making them brighter, sharper and so forth when you update your website. You may also want to talk to them about incorporating your color scheme into areas of the site such as borders, which can make your site more interesting to look at.
Are You Unhappy With Your Conversion Rates?
Book a Strategy Session and learn how Media Contour can help you increase:
Conversion Rates- Return on Ad Spend
- Revenue
- Customer LTV
- Profit Margins
- Average Order Value
2: New Menus
There are many different types of navigation menus available now that are relatively new. The simple, underlined links of the past no longer have to constitute your main navigation. Ask about drop-down menus, popout menus and so forth. These may make your site much more interesting to look at when you update your website, as well.
3: Graphics
Consider having your logos touched up or having your graphics redesigned completely when you update your website. This is a great way to get an idea of how you would want to continue enhancing your website. Graphics are obviously among the most important parts of your website and, because of that, it's generally well worth the money to update them now and then.
Are your Product Pages a mess, or do you need some pointers on how to improve them?
Download our FREE High-Performance Product Page PDF to see what you’re missing or may not need, and improve your:
- Conversion Rates
- Return on Ad Spend
- Revenue
- Customer Lifetime Value
- Profit Margins
- Average Order Value
4: Text
Consider rethinking how you have your text presented on your page. Typographical changes are great ways to make your website a lot more readable. Today, there are more fonts available for the web than there ever were before and web designers know a lot more about making websites accessible by making them easy to read. You may also want to consider adding a feature that allows people to reduce or increase the size of the text on the page, depending upon their preference.Remember to consider headings and subheadings, as well. They make content much easier to digest.
5: Layout
If you don't want to generate new content for your website, consider simply changing the layout when you update your website. This can make your site a lot easier for people to read. For example, if you have a lot of long articles, consider adding a "continue" button at the bottom of a short excerpt. This allows people to look at a summary of a lot of different articles on a page and to go to the full article if they like it.Any one of these small enhancements can make a website much more interesting and should be considered when you are ready to update your website.
.png)
