Internet marketing trends change from year to year. Sometimes these fast changes leave Internet marketers and small brick and mortar businesses alike scrambling to catch up. Here’s the good news. Although 2013 is nearly half over, there’s still time to implement these five internet marketing trends you don’t want to miss out on.
People visit websites from a wide range of different devices. Your site needs to be accessible to as many of these viewers as possible no matter how they’re accessing your site. In other words, you need a site that flows seamlessly for people viewing on laptops, desktops, tablets, notebooks, netbooks, and mobile phones alike. That’s what responsive website design is all about, creating a site that’s friendly on all platforms. Today, it’s not a nice-to-have feature, it’s a must have.
Email remarketing is one of the Internet marketing trends for 2013 that business owners from all industries can get excited about. An important component of it is contacting people who have allowed website shopping carts to expire by not taking the final steps to make the purchase. It lets your audience know you care to hear why they didn’t make the purchase to begin with. It also helps you shore up areas of concern for customers so they’re confident enough to buy from you in the future. Start off with email marketing. Launch an email campaign and publish an email newsletter to develop a relationship with your existing and prospective customers and make your email remarketing more effective.
Of course, a voluminous amount of content alone is not enough. You need high-quality, high-value content that is relevant to your area of business, or niche, if you’re going to really capitalize on the benefit it can provide. A content management system is a great tool to help you “feed” your website with timely and regular content and is one of the most valuable of the internet marketing trends.
Social media is constantly evolving. While you may be using social media, are you using it to your full advantage to capitalize on internet marketing trends for 2013? Do you have a plan and social media strategy in place? A smart social media strategy includes social listening, engagement, call to actions, advertisements and measurement. A solid social media strategy for businesses that is reassessed every year, and not just for 2013, is a wise plan for all businesses operating on the Internet today.
Just as social media is growing in prominence and importance as a marketing tool, so is the usage of mobile devices by the population at large. In fact, 24 percent of Google traffic in the fourth quarter of 2012 came from mobile devices. Those numbers are only going to grow in 2013. The current worldwide audience of subscribing smartphone users is 1.1 billion people. That’s a huge market to miss out on if you don’t have a mobile website.
If you aren’t keeping up with these Internet marketing trends your business could suffer in 2013 and beyond. Now is the time to reassess your Internet marketing strategy to be sure you’re embracing the changing way the world does business today.