UX Overhaul Facilitates Acquisition by International Legal Juggernaut was frustrated with its outdated and low-converting UX so we redesigned a simple yet robust system that instantly skyrocketed conversions. Less than a year later, was sold to a major international juggernaut. new website homepage screenshot


From a marketing standpoint the first thing we noticed about the website was its pricing model was... confusing. At the time Deadlines was using a hard to interpret pay-as-you-go system, by implementing a two-tiered method of payment, clients are now able to pay either by case or per case deadline, thus simplifying customer service and creating a better user environment. new website screenshot

Project Strategy & Solution

  • Optimize the eCommerce conversion funnel and increase sales and revenue
  • Optimize user experience
  • Increase conversions
  • Move valuable information above the fold
  • Increase revenue
  • Sticky banner added with Add to Cart button
  • Modernize the design
  • Improve site speed
  • Increase Add to Carts
  • Conversion Funnel Drop-off analysis and industry benchmarking to identify user pain points

CRO Website Redesign and Development

Results: Before & After UX

After several surveys and user evaluations, we were able to streamline the process of clients’ data management with a simple-to-use wizard and an easy-to-find dashboard that highlights key dates and upcoming events. We also added the functionality of automated e-mail notifications and a customized search tool that predicts and suggests user queries to assist the user with keeping track of their dates and deadlines efficiently.
deadlines old scheduling new website screenshot


  • Increased conversion rate
  • Increased Add to Cart
  • Increased Revenue per Visit
  • Annualized Revenue Increase

Our Results

LifePro Fitness website before conversion optimization

Home Fitness Brand boosts conversions with a fresh design

LifePro Fitness was struggling with falling conversion rates and wanted a fresh design to help mark them as an industry leader and increase sales. website after conversion optimization

FedReceiver Dominates the Market with +61% Conversion Rate Increase and +195% Traffic

FedReceiver, Inc. was dealing with a copy-cat competitor and wanted to blow the competition out of the water.

Skincare Brand Gets Major Black Friday Boost

Dermaclara Beauty saw their holiday numbers soar after a successful Shopify Split Theme tests were launched right before BFCM.