Deadlines.com logo

UX Overhaul Facilitates Acquisition by International Legal Juggernaut

Deadlines.com was frustrated with its outdated and low-converting UX so we redesigned a simple yet robust system that instantly skyrocketed conversions. Less than a year later, Deadlines.com was sold to a major international juggernaut.
Deadlines.com new website homepage screenshot

Challenges

From a marketing standpoint the first thing we noticed about the Deadlines.com website was its pricing model was... confusing. At the time Deadlines was using a hard to interpret pay-as-you-go system, by implementing a two-tiered method of payment, clients are now able to pay either by case or per case deadline, thus simplifying customer service and creating a better user environment.
Deadlines.com new website screenshot

Project Strategy & Solution

  • Optimize the eCommerce conversion funnel and increase sales and revenue
  • Optimize user experience
  • Increase conversions
  • Move valuable information above the fold
  • Increase revenue
  • Sticky banner added with Add to Cart button
  • Modernize the design
  • Improve site speed
  • Increase Add to Carts
  • Conversion Funnel Drop-off analysis and industry benchmarking to identify user pain points

CRO Website Redesign and Development

Results: Before & After UX

After several surveys and user evaluations, we were able to streamline the process of clients’ data management with a simple-to-use wizard and an easy-to-find dashboard that highlights key dates and upcoming events. We also added the functionality of automated e-mail notifications and a customized search tool that predicts and suggests user queries to assist the user with keeping track of their dates and deadlines efficiently.
deadlines old scheduling platformDeadlines.com new website screenshot

Highlights

  • Increased conversion rate
  • Increased Add to Cart
  • Increased Revenue per Visit
  • Annualized Revenue Increase

OUR RESULTS

LifePro Fitness website before conversion optimization

Home Fitness Brand boosts conversions with a fresh design

LifePro Fitness was struggling with falling conversion rates and wanted a fresh design to help mark them as an industry leader and increase sales.

FedReceiver.com website after conversion optimization

FedReceiver Dominates the Market with +417% Landing Page Visibility and +195% Traffic

FedReceiver, Inc. was dealing with a copy-cat competitor and wanted to blow the competition out of the water.

Deadlines.com website after conversion optimization

UX Overhaul Facilitates Acquisition by International Legal Juggernaut

Deadlines.com was frustrated with its outdated and low-converting UX so we redesigned a simple yet robust system.