Email Is Still King

While the statistics are overwhelmingly in favor of email marketing as the best method for converting leads, you can’t expect those kinds of returns without putting a lot of thought and effort into your campaigns.

Having your own email list is obviously ideal, but if you don't have one you can utilize other lead-generation methods to help you get started. Either way you're going to want to capitalize on the 50% of people who say they buy from marketing emails at least once per month, or the 59% of people who say that marketing emails have influenced their purchases.

But let's not get ahead of ourselves. How many bad marketing emails have you received for every one that’s converted you? Nearly 1 in 5 email campaigns aren’t optimized for mobile devices, and 41% of marketing emails are viewed on smartphones (59% of millennials, and 67% of Gen Z).

If you're unsure how to get started, the Media Contour experts can ensure you’re getting the biggest bang for your buck on your email marketing campaigns.

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4 Essentials to Maximize Your Email ROI

A larger list does not mean a larger ROI.
‍There is a point of diminishing returns when it comes to large email lists. Instead of blasting one giant list with the same content, consider segmenting those lists and personalizing your content as much as possible.
Too few or too many emails per month hurts email ROI:
‍Daily is too much, and monthly is not enough. Based on studies, the sweet spot seems to be between 9-16 emails per month. While slightly more or less still generate significant returns, we're going for outstanding, not pretty good results.
Testing your emails leads to higher ROI.
‍Companies that test their email campaigns enjoyed at 28% higher ROI than their counterparts. Keep it simple at first by testing different subject lines. Definitely make sure you're testing for spam filters and deliverability, and preview before sending for formatting issues. Once you're comfortable, you can start testing different content and even the landing pages where you're directing traffic.
Personalized content leads to higher returns.
‍Dynamic content is essential to adding a personalized touch to your email campaigns, and companies that do experience ROIs 4x higher then companies who don’t.

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Whether you’re thinking about creating a new email marketing campaign, or you want an existing one optimized, Media Contour can help you create and execute the perfect strategy.

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My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.

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We couldn’t be more pleased with the professionalism and product MediaContour delivered regarding our website. Their response is fast and their ideas helpful regarding lay-out design making their creativity second-to-none. Their guidance for wording to maximize search engine hits brings results. We used them to create 2 websites and will continue to utilize their talents in the future.

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CEO, Evado Solutions

It was a pleasure working with them and I look forward to future projects. They are professional, organized and most of all -- great listeners! They made working 'virtually' a real breeze.”

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CEO, i-Frame Solutions

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Email Is Still King

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4 Essentials to Maximize Your Email ROI

Watching your business grow is what brings us joy