Digital Marketing

Digital Marketing & Advertising

Create a powerful omnichannel advertising strategy regardless of your industry. We’ll do a deep dive into your business to discover your exact needs and what drives you and your customer’s decision-making.

Successful ad campaigns aren't skin deep. They deliver meaning into the heart of your customers.
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How to Make Your Ads Win Every Time

There’s something fundamental about advertising that most people don’t think about. There are four components,
or steps to a conversion funnel in its simplest form:

  • Step 1: The Headline
    The only purpose of the Headline is to get people’s attention and get them to step 2. This is where you show off your ability to not blend into an ocean of redundant and derivative headlines and click bait. You want “shock and awe” sprinkled with trust and authenticity.
  • Step 2: Copy (or creative)
    The purpose of the copy or the creative is to get them to your landing page or Step 3. The copy should include a portion of your value proposition or your offer. Your only goal here is to get them to the next step of the funnel.
  • Step 3: The Landing Page
    The landing page is where your sales pitch or value proposition goes. This is where the heavy lifting takes place. The goal of the landing page is to get them to convert (i.e., purchase, sign-up, download, etc.). Depending on your business model or industry and whether you're using it for lead generation or purchases, Step 3 may not necessarily be a landing page. Step 3 is where a lot of the “selling” will take place regardless of your medium.
  • Step 4: Call-to-Action
    Your call to action should tell them exactly what you want them to do and what they can expect once they do it. Align your visitor's expectations with reality. Don’t lie to them or overpromise and underdeliver. That will backfire and is a recipe for disaster. This is the point of the sale or the conversion, so you must be very clear about what you want your customers to do. Don’t phone it in right before the finish line. Eliminate distractions, and ensure that everything before only points them in this direction.

Once you break it down into its simplest form, advertising is relatively easy. There are a lot of other things that go into it and require expertise and skill. But once you’ve nailed this portion, it’s just a matter of getting it in front of the right people in the right place at the right time. Luckily, technology has also made this a lot easier. Don’t overcomplicate your process. Break it down into its fundamental components, and attack each element with a singular purpose. Doing the opposite is how ad campaigns deliver mixed messages and lead customers through a confusing conversion funnel. That won’t pay the bills. 

Schedule a free strategy session if you want to figure out how Media Contour’s award-winning experts can help accelerate your digital advertising campaigns.

180 days‍ to grow your revenue or we'll work for free until we do.*

*100% serious, and we've never had a client ask for their money back

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Award-Winning Agency at Your Service

We use advanced technology, data, and algorithms to find your ideal leads. Then, turn those leads into repeatable revenue through conversion rate optimization.

We're a dedicated team of life-long learners who love to problem solve. We stay up-to-date with marketing AI, machine learning, and automation.

Our superpower and the continued success of our clients hinges on our ability to efficiently and effectively teach and guide our technology on what success is to your specific business. You have to know what success looks like, and we do. Since 2005.

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The Digital Advertising Ecosystem

  • Google Advertising
    Google has historically been the best place for digital marketers to get results. It’s the best search engine hands down, and it’s where 5.6 billion daily searches occur. The value of advertising based on a customer’s search intent makes it a main stay in the digital marketing tool box.

    With typical conversion rates in the 10-12% range and average return on investment (ROI) of 8:1, the results aren’t to be brushed off.

    It also enjoys all of the other benefits of online advertising platforms like budget and creative liquidity, along with audience segmentation and targeting. However, as more businesses flock to the platform, clicks can become expensive. For lean organizations with limited ad spend budgets, it can require strategic creativity and a mix of different approaches.
  • Social Media Advertising
    People come for the pricing but stay for the audience targeting.

    It used to be just for B2C businesses, but due to economic turmoil and lessons learned by the pandemic, more B2B businesses are starting their buying processes in channels traditionally dominated by consumer focused industries.

    This doesn’t mean you should flock to social media and go all-in on Facebook ads. But, it will require you to evaluate how to reach your audience in these channels earlier in the buying process.
  • Programmatic Advertising
    I think the best way to describe programmatic advertising is to describe what it is not.

    It's basically everything on internet that isn’t Google and Social Media. It’s a huge venue, and while people are spending over 2 hours a day on social media, and starting the journey on Google, the journey doesn’t stop there.

    Programmatic has now expanded into our homes and cars too with power of Connected TV and Digital Audio and Podcasts. I’m pretty sure the only venue that’s been left untouched is while people are sleeping…for now.
  • Email Advertising
    Most companies are using marketing automation to launch email campaigns, but I still think it is under-utilized and under-valued.

    It has the highest ROI for any venue at 42:1, which should end any argument.

    However, it takes persistence and patience to launch successful email marketing campaigns. Many people don’t like to be bothered by people they don’t know in their inboxes. This is why successful campaigns have target open rates between 17-28%. It takes a lot of skill and experience to be effective and build trust in an environment that offers little wiggle room.

The 4 Horsemen of Digital Advertising

  • Search
    What started as a basic way to get people to your website has evolved into a complex advertising machine. Search campaigns now offer the ability to get conversions and purchases directly from your ad with call-only or shopping ads.

    Local service ads have now made it more accessible for SBAs to compete with the juggernauts in their local markets. With the ability to rapidly scale, you can grow your ads at the same pace as your business in a matter of minutes.

    Google has made campaigns extremely customizable, so whatever your industry is, there’s an option tailored for you.
  • Display/Video
    This is where the creative minds flourish. Display and video ads rely heavily, if not solely, on the effectiveness of their ad’s creative ability to deliver their message efficiently and effectively to capture the minds and attention of their viewers.

    Offering an irresistible value proposition in a crappy commercial will not work. 

    While a little intimidating, the beauty of display and video is the freedom it gives you to communicate to your customers. Your not locked into keywords or a short sentence where every ad looks the same. It’s your time to shine butterfly.
  • Native
    Mostly part of the Programmatic Cinematic Universe, native display campaigns are very similar to display ads. They rely on their creative elements to attract site visitors, but they’re displayed within a contextual setting. Display ads typically rely on audience targeting regardless of what they’re doing.

    For example, if I’m trying to get you to purchase more state-of-the-art new pet shampoo, I would use a native display advertisement to target people reading a blog about pet grooming or visiting a website that sells similar products in that market. Context would probably be the best word to describe a native display advertisement.
  • Remarketing
    I’m a big fan of whatever it is you want to call remarketing or retargeting. The results of remarketing campaigns show it’s a necessity if you’re bothering to run display campaigns.

    The CTR for remarketing campaigns is 10x higher than traditional display ads. That statistic speaks to a universal truth. People don’t pay attention, and need to see something more than once for them to not ignore it.

    Only 2% of the population converts on their first interaction with a brand, which is why remarketing campaigns are essential. Without them, you’re probably wasting your money.

Generate Leads:
Digital Advertising Services

Google Ads Management

Search, Display, Gmail, YouTube, Shopping/Ecommerce

Social Media

Facebook, YouTube, Instagram, TikTok,
Twitter, LinkedIn, Reddit, Snapchat

Connected & Streaming TV

Amazon Prime, Hulu, Disney+, Netflix, Roku & More

Digital Audio & Podcast

Spotify, SoundCloud, Audacy, iHeart Radio, CBC Listen, & More

Remarketing Campaigns

Boost your conversion rate by identifying your most valuable website visitors.

Native & Display Programmatic

Display engaging ads to your target audience while they browse the internet.

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VWO success story on Media Contour
We don't do it for the recognition, but the results don't lie. VWO asked to publish our most recent A/B test due to the killer results.
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Our Digital Advertising Weapons of Choice

The tools and technology that produce the best results for our clients, and help them consistently outperform their competitors.
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Digital advertising FAQs

What is digital advertising and how does it work?

Digital advertising is the process of using digital channels and platforms to communicate with your audience and promote your business’s products or services. Typical digital advertising consists of ads placed on or near the internet (i.e. websites, search engines, social media platforms, streaming services, and apps). Digital ads usually consist of 1 of the following elements: text, images, video, and audio.

What are the four types of digital advertising?

The four main types of digital advertising are social media, search engine (PPC), programmatic, and email.

What are the 3 goals of digital advertising?

If there were only 3 goals for digital advertising (and there are not), it would be: Increase leads/traffic, increase conversions (purchases/sign-ups, downloads), and increase brand awareness.

What are the benefits of digital advertising?

Top Advantages of Digital Advertising

  • Rapid Results
  • Budget Flexibility
  • Multiple creative formats and ability to change instantly
  • Industry agnostic
  • Massive global reach
  • Easy to scale
  • Advanced analytics and measurable results
  • Precise audience targeting
Why is digital advertising so important?

Digital advertising allows companies the ability to find their specific audience while not paying to cast a broad net like traditional advertising. This makes digital advertising more cost effective with higher ROIs.

What type of digital ads are most effective?

Email marketing remains one of the most effective digital advertising strategies. With attainable ROIs of 40:1, the results can pay off exceedingly well.

What is the most common type of digital ad?

Digital display advertising is the most common form. It is the cheapest type of campaign to launch and typically has the largest reach.

We’ve Helped All Shapes and All Sizes

My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.

David Chester

Author, Freelancing in Tokyo
We couldn’t be more pleased with the professionalism and product MediaContour delivered regarding our website.  Their response is fast and their ideas helpful regarding lay-out design making their creativity second-to-none. Their guidance for wording to maximize search engine hits brings results.  We used them to create 2 websites and will continue to utilize their talents in the future.
Barbra Chase
CEO, Evado Solutions
It was a pleasure working with them and I look forward to future projects. They are professional, organized and most of all -- great listeners! They made working 'virtually' a real breeze.”
Jeff Hardesty
CEO, i-Frame Solutions

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Not sure where to start?

Don’t worry. We know every business faces its own unique set of challenges. We'll help you address your biggest obstacles and make recommendations designed to have the greatest and quickest impact. Check out our Methodology and see exactly how we grow businesses.

Ways to work with us:

  • Do-it-WITH-you: We guide you and your team every step of the way. The project concludes with powerful results and a trained in-house team you can leverage going forward. We grow your business while you learn.
  • Do-it-FOR-you: Lead generation and conversion optimization can be time-consuming, tedious, and resource-intensive. If you want quicker results or don’t have the time and internal resources, we can take care of everything for you. Sit back and watch the magic happen. 
  • Best of BOTH: Perhaps you want a high-level overview; just enough to be dangerous but not necessarily make it your full-time job. We can create a hybrid option that gets you and your team where you need to be without sacrificing your other responsibilities. 

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We love helping agencies thrill their clients with an increase in revenue that they can then spend on more of your agency services. 

The Bottom Line & Our Guarantee:

We understand how difficult it can be to find a Digital Agency you can trust, so here’s how we’ve made it easy and risk-free:

  1. Start with a free Free Strategy Session. We’ll discuss the obstacles keeping you from reaching your goals, and the questions you need to be asking to double your revenue. Regardless of whether we’re a fit or not, you’ll walk away with valuable insights and actionable items you can implement immediately. If we are a potential fit, then …
  2. We'll perform a site and campaign audit to see where we can strengthen your campaigns and conversions and make certain we're a true fit for your company. This is important because we take on all the financial risks with new clients. If we haven’t increased your revenue after 180 days, we'll continue to work for up to 180 days more until we do at no additional cost. We do this for two reasons: first, hiring an agency can be a stressful experience, and we want to lessen the burden of responsibility and not make anyone feel held hostage; and second, we care about your profits as much as you do, and don't want you to take on unneeded risk to achieve your goals. 
  3. If we agree that there's chemistry, then we start making memories.