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There’s something fundamental about advertising that most people don’t think about. There are four components,
or steps to a conversion funnel in its simplest form:
Once you break it down into its simplest form, advertising is relatively easy. There are a lot of other things that go into it and require expertise and skill. But once you’ve nailed this portion, it’s just a matter of getting it in front of the right people in the right place at the right time. Luckily, technology has also made this a lot easier. Don’t overcomplicate your process. Break it down into its fundamental components, and attack each element with a singular purpose. Doing the opposite is how ad campaigns deliver mixed messages and lead customers through a confusing conversion funnel. That won’t pay the bills.
Schedule a free strategy session if you want to figure out how Media Contour’s award-winning experts can help accelerate your digital advertising campaigns.
We use advanced technology, data, and algorithms to find your ideal leads. Then, turn those leads into repeatable revenue through conversion rate optimization.
We're a dedicated team of life-long learners who love to problem solve. We stay up-to-date with marketing AI, machine learning, and automation.
Our superpower and the continued success of our clients hinges on our ability to efficiently and effectively teach and guide our technology on what success is to your specific business. You have to know what success looks like, and we do. Since 2005.
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Digital advertising is the process of using digital channels and platforms to communicate with your audience and promote your business’s products or services. Typical digital advertising consists of ads placed on or near the internet (i.e. websites, search engines, social media platforms, streaming services, and apps). Digital ads usually consist of 1 of the following elements: text, images, video, and audio.
The four main types of digital advertising are social media, search engine (PPC), programmatic, and email.
If there were only 3 goals for digital advertising (and there are not), it would be: Increase leads/traffic, increase conversions (purchases/sign-ups, downloads), and increase brand awareness.
Top Advantages of Digital Advertising
Digital advertising allows companies the ability to find their specific audience while not paying to cast a broad net like traditional advertising. This makes digital advertising more cost effective with higher ROIs.
Email marketing remains one of the most effective digital advertising strategies. With attainable ROIs of 40:1, the results can pay off exceedingly well.
Digital display advertising is the most common form. It is the cheapest type of campaign to launch and typically has the largest reach.
My website has won constant praise from my colleagues and fans of the book, and the book cover is one that makes the subject come alive. I was familiar with Media Contour's high level of professionalism, but I didn't realize that I was also getting fine artists in addition to web wizards. Further, Media Contour's staff went beyond the call of duty and really fine-tuned both the site and the book cover to meet my fairly demanding specifications. I felt fully supported and acknowledged throughout the process.
Don’t worry. We know every business faces its own unique set of challenges. We'll help you address your biggest obstacles and make recommendations designed to have the greatest and quickest impact. Check out our Methodology and see exactly how we grow businesses.
We love helping agencies thrill their clients with an increase in revenue that they can then spend on more of your agency services.
We understand how difficult it can be to find a Digital Agency you can trust, so here’s how we’ve made it easy and risk-free:
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