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Methodology

The Media
Contour Methodology

A 7-step, proven process to drive ideal leads and convert them into reliable revenue.

Every business is unique and encounters its own special set of challenges as it grows. Therefore, there is no one-size-fits-all. Don’t trust anyone who tells you there is.
What works is a problem-solving framework. When followed, we can identify and solve any problem. Just ask the consultants at McKinsey, Bain, and Boston Consulting Group. These are the titans of problem-solving. They apply the same framework to solve the biggest challenges in business. We do the same for our clients, and it works.

Schedule you FREE
Website Strategy Session.

If your business generates over $1M online, our experts will discuss your conversion goals and suggest strategies to double your sales.

Schedule your FREE session

Case Study

+15% Conversion Rate increase in 30 days.

See our Case Studies

Case Study

+195% traffic increase and +417% visibility

Read More Testimonials
1
Frame the Problem:

Isolate issues and rule out what is indirectly related to why customers aren’t converting.

Framing the problem allows us to isolate issues and rule out other things that may only be indirectly related to why customers aren’t converting.
  • MECE: Mutually Exclusive, Collectively Exhaustive. Separate your problem into distinct, non-overlapping issues while making sure that no issues relevant to your problem have been overlooked.
  • Every business is unique.
  • Structure
2
Understanding your audience

Different sources behave differently. Some may convert while others have different intentions.

Clarity about your visitor's behavior and intention by traffic source helps us organize, segment and present content to the right people at the right time.
3
Design the Analysis

Data must correspond to useful insight and address a problem. Not all data is good data.

  • Find the key drivers.
    The key drivers will help determine what data needs to be gatheredchevron_right Visitor Objections
    chevron_right Barriers to conversion
    chevron_right Site Speed
    chevron_right UX and Usability
    chevron_right Ad copy
  • Don’t boil the ocean
    The goal isn’t to gather all the data possible and sift through it to see what sticks. Designing our analysis gives purpose to every test, survey, question, chart, and graph.
  • Triangulate around tough problems
    chevron_right Some information will be unavailable because of privately owned competitors or because it’s a competitor's proprietary data.

    chevron_right When this is the case, we can use two sets of data we know to be true to triangulate the third piece of information. (i.e., if A is true, and B is true, then C must be true.)
4
Gather the data

We gather a lot of data. A LOT of data. We don’t believe in guesswork the way traditional marketing does.

There is too much too list so here’s a small sampling.
  • Customer Intelligence
  • Heuristics Analysis
  • User Testing
  • Surveys
  • Post Conversion Survey
  • Exit Survey
  • Heat Maps
  • Scroll Maps
  • Click Maps
  • Funnel Analysis
  • Market Intelligence
  • Competitor Analysis
5
Interpret the results
  • What does the data tell us about our assumptions when method marketing?
  • Are our hypotheses correct?
  • What intentions are users able to act on when they use a website?
6
Implement informed solutions
  • Design your tests
  • Multiple test variants to address each problem issue
7
Test & Optimize. Wash.
Rinse. Repeat.
  • Promote the champions and continue to test. A.K.A. 80/20 or Pareto Principle

Schedule you FREE
Website Strategy Session.

Schedule your FREE session

Case Study

+15% Conversion Rate increase

See our Case Studies

Case Study

+195% traffic increase

See our Case Studies

Not sure where to start?

Don’t worry. We know every business faces its own unique set of challenges. We'll help you address your biggest obstacles and make recommendations designed to have the greatest and quickest impact. Check out our Methodology and see exactly how we grow businesses.

Ways to work with us:

  • Do-it-WITH-you: We guide you and your team every step of the way. The project concludes with powerful results and a trained in-house team you can leverage going forward. We grow your business while you learn.
  • Do-it-FOR-you: Lead generation and conversion optimization can be time-consuming, tedious, and resource-intensive. If you want quicker results or don’t have the time and internal resources, we can take care of everything for you. Sit back and watch the magic happen. 
  • Best of BOTH: Perhaps you want a high-level overview; just enough to be dangerous but not necessarily make it your full-time job. We can create a hybrid option that gets you and your team where you need to be without sacrificing your other responsibilities. 

Are you an Agency?

We love helping agencies thrill their clients with an increase in revenue that they can then spend on more of your agency services. 

The Bottom Line & Our Guarantee:

We understand how difficult it can be to find a Digital Agency you can trust, so here’s how we’ve made it easy and risk-free:

  1. Start with a free Free Strategy Session. We’ll discuss the obstacles keeping you from reaching your goals, and the questions you need to be asking to double your revenue. Regardless of whether we’re a fit or not, you’ll walk away with valuable insights and actionable items you can implement immediately. If we are a potential fit, then …
  2. We'll perform a site and campaign audit to see where we can strengthen your campaigns and conversions and make certain we're a true fit for your company. This is important because we take on all the financial risks with new clients. If we haven’t increased your revenue after 180 days, we'll continue to work for up to 180 days more until we do at no additional cost. We do this for two reasons: first, hiring an agency can be a stressful experience, and we want to lessen the burden of responsibility and not make anyone feel held hostage; and second, we care about your profits as much as you do, and don't want you to take on unneeded risk to achieve your goals. 
  3. If we agree that there's chemistry, then we start making memories.