Native display is one of the most effective ways to advertise due to its proximity to relative content and it’s strong creative to attract customers. But, where does it fit into your marketing strategy?
Display ads, along with video and native display, are typically ideal for businesses wanting to build awareness of either a new product, a new vertical, or brand loyalty because they’re a lot most cost efficient then other channels. The creative component of these ads is the most important element, so the typical for measure for success in increased engagement, and click-thru-rates. The goal is to capture customers at the top of the funnel and drive them towards your brand by increasing their awareness, and blocking the competition from capturing their attention first. That’s not to say display ads can’t drive increased conversion rates, but that’s for another day.
Depending on your campaign goals, your mix of display, native, and video is essential to generating the results you need. Media Contour’s skill and expertise can help you determine which KPIs are the most important, and bring you those results.
Whether you’re thinking about launching a new display ad campaign, or you want an existing one optimized, Media Contour can help you create and execute the perfect strategy.
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